COMMUNICATION

MODELS
1. Linear
2. Interactive
1. Linear
• One way communication
• Encoding
• Decoding
• NO feedback
• Noise
2. Interactive
• Flow of information = both ways
• exchange of ideas where both
participants, whether human,
machine or art form, are active
and can have an effect on one
another.
Aristotle’s Model
 Aristotle’s Model
• Focused on speaker and speech
• = Speaker centered
• Only the speaker is active
• One way
• ‘He believed "Rhetoric" is the study of
communication and persuasion and different
message or speech should be made for
different audiences at different situations to
get desired effects or to establish a
propaganda.’
Laswell’s Model 1948
 Laswell’s Model
• “Who says what in which channel
to whom with what effects?”
• Author of the Propaganda
Techniques in the World War I.
Shannon-Weaver
• Mother of dragons all
communication models

• One way process

(designed with no
feedback)
Schramm: Model 1 1954
 Schramm: Model 1 1954

• Father of the study of communication

• Field of experience = receiver’s total
life experience which become his
reference point in viewing the world
(rejection and acceptance of
message)
 Berlo

• Linear type of model

• Includes verbal and non verbal
communication