BIG DATA

IN
AYALA
CORPORATION
MARKETING Glaraga ∙ Hitosis ∙ Ituralde ∙ Nicdao ∙ Yanza
 The discussion aims to provide insight on the
following details:
1. Relationship and analysis of several chosen
economic indicators which may benefit or
DISCUSSION adversely affect the performance of the
OBJECTIVES chosen individual stock.
2. Diagnose some possible challenges,
implications, and or impact derived in the
field of marketing.
 The financial markets are normally driven by a
combination of the following factors:
1. Fundamental Factors (Economic Data,
News, Political developments, etc.)
2. Intermarket Factors (Relationship between
WHAT DRIVES two economies)
THE MARKETS? 3. Technical Factors (Supply and Demand,
Price Action, Charts)
4. Sentiment Factors (Risk on or Risk Off
Sentiment)
 The discussion shall involve the 10-year
historical analysis of the following data:

1. Labor 6. Oil
2. Growth 7. Interest rates
ECONOMIC
3. Trade 8. Currency analysis
DATA
4. Consumption 9. Index Analysis
5. Inflation
LABOR – The labor force participation rate is the
PARTICIPATION number of persons who are employed and
RATE AND unemployed but looking for a job divided by
UNEMPLOYMENT the total working-age population.
LABOR – PARTICIPATION RATE
LABOR – UNEMPLOYMENT RATE
WAGES
GROSS DOMESTIC PRODUCT (GROWTH)
 • Exports in Philippines account for nearly a
third of GDP. Major exports are: electronic
products (42 percent), other manufactures
(10 percent) and woodcrafts and furniture
(6 percent). Philippines is also the world’s
EXPORTS largest producer of coconut, pineapple and
abaca. Philippines's main export partners are:
Japan (21 percent), the United States (15
percent), China (12 percent) and Hong Kong
(8 percent).
EXPORTS
 Philippines’ major imports are: electronic
products (25 percent), mineral fuels (21 percent)
and transport equipment (10 percent).
IMPORTS Philippines's main import partners are: China
(13 percent), the United States (11 percent),
Japan (8 percent) and Taiwan (8 percent).
IMPORTS
BALANCE OF TRADE
 Inflation in the Philippines is composed of the following main
components:

1. Food and non-alcoholic beverages 39%

2. Housing, water, gas, electricity and other fuels 22%
3. Transport 8%
CONSUMPTION 4. Health 3%
5. Education 3%
6. Clothing and Footwear 3%
7. Communication 2%
8. Recreation and Culture 2%
 • The Consumer Expectations Survey covers over
5,000 households of which around 50 percent are
from the national capital region Metro Manila. The
questions address overall conditions of the
economy, household finances and household
income. The indicator is computed by subtracting
CONSUMER the percentage of firms that answer positively
CONFIDENCE from the percentage that answer negatively.

• The index varies between -100 and 100; a positive

value indicates a favorable view, a negative value
shows lack of confidence and zero indicates
neutrality.
CONSUMER CONFIDENCE
INFLATION DATA (2009-2018)
TAX RATES
OIL
INTEREST RATES
CURRENCY ANALYSIS
INDEX ANALYSIS
INFLATION GDP

INTEREST RATES
PSEI
INDEX ANALYSIS

PSEI AYALA CORP

INDEX ANALYSIS

PSEI NIKKEIAYALA
225 CORP

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