Professional Documents
Culture Documents
The
Director’s
Duties
RESPONSIBILITIES
Editing the program
material
RESPONSIBILITIES
Must be decisive
BACKGROUND
Must be able to judge
something as being good
and right without having to
try the bad and wrong first.
Coordination of Production Elements
3 7
Conversing with the Doing your own
people in control room switching
To achieve a
2 desired depth of
field.
Setting the F-Stop
1
Focal length of the
lens used
3
The distance between
camera and the object
Performance Characteristics
of Television Lenses
35 MM lenses
Rough or awkward
1 camera movement
is minimized
35 mm Lenses
3 cameraman to frame
even comparatively
fast-moving objects
50 MM lenses
It is an excellent
1 dolly lens.
50 mm Lenses
3 It is a fast
lens.
50 MM lenses
1 Distortion
2 Short distance of camera to
objects for close-ups
3 Over shooting
75 MM lenses
3
Can achieve a good close-up without
bringing the camera too close to the object
90 MM lenses
Without losing
2 focus
90 mm Lenses
Avoid camera
3 shadows
90 mm Lenses
1 percentage of homes in
the sample with a
television set turned on.
Definitions and Measurement Techniques
Share of audience.
Represents the
3 percentage of sets in the
use tuned to a given
program.
Definitions and Measurement Techniques
A Total-Audience rating.
Indicates the percentage
4 of homes which tuned to a
program for a minimum
number of minutes
Definitions and Measurement Techniques
Total audience.
Projected number of
6 homes reached by the
program.
Definitions and Measurement Techniques
Audience composition.
Percentage distribution of the
Mechanical Recorder
A device which can be
attached to a television or
radio set to record set usage.
The different methods employed to obtain basic
audience information are:
Telephone Survey
The most popular use of the telephone Survey
in broadcast research is to obtain coincidental
data on viewing and listening at the time the
calls are made. Telephone Survey method are
extremely rapid and relatively inexpensive
means of gathering basic information.
The different methods employed to obtain basic
audience information are: