 Expedia Group is the world’s travel

platform, with an extensive brand

portfolio that includes some of the
world’s most trusted online travel brands.
 Expedia is one of the fastest growing online travel
portals in Asia, offering travellers an extensive
selection of hotels, activities and travel services to
meet every budget and activities of every kind at
competitive rates.

 With over hundreds of thousands of hotel partners

worldwide and a comprehensive offering of flight
inventory made available on the website, travellers
can book everything they need for a holiday - rooms
to meet every budget, activities of every kind and
travel services to complement.
 Expedia com sells its
products under 5 broad
categories, and each of
these serves as separate
product lines.
 It is used for booking of
airline tickets, cruises,
reservations in a hotel, car
rentals and vacation
packages.
 It sells products with a lot of
variety available, which
allows customers to select
the product variety that
best suits them.
 The company has made an in-depth research
and realized that it is the middle-class section
which is the most frequent traveler. Hence it
has adopted several pricing policies
according to its target group.
 It provides reasonable pricing policy for the
middle-class section with lots of options to
choose from.
 For its upper-class travelers, it has adopted
a premium pricing policy .
 Expedia has its headquarters in Bellevue,
Washington.
 It has a major presence in United States, Hong
Kong, China, Brazil, Sweden, Japan, India, etc.
 It follows an omni-channel distribution system
where it has integrated its online and offline
stores to allow customers easy access to its
products.
 Expedia com uses multiple media
channels to promote its products.it uses
both traditional as well as online and
social media advertising.
 Expedia com undergoes various sales
promotion taking part in various trade
exhibitions and events around the year.
 Expedia com undergoes personal selling,
with a large sales force to increase its
presence in retail stores.
 The company is spreading over more than 60
countries and employs more than 150000 people. The
workforce is a mix of a diverse group of people from
different expertise and cultures.
 Expedia com has people working in its customer
service department. These are contacted by
customers in case of any issues within the product,
and these people guide customers through the
process of getting the issues resolved.
 Expedia com has people working with suppliers to
obtain raw materials and at retail stores to help the
customers on site.
 Expedia com has an online delivery
process, where orders are received in
the computer system and based on
these orders, the relevant product from
the inventory is shipped to the delivery
service provider.
 Expedia.com makes sure that its
products are always available at retail
stores has systems installed, where
retailers can notify when their inventory
levels are low.
 Expedia com has an online website that
is user-friendly and allows customers to
view its products in high quality images
taken from various angles.