EXECUTIVE SUMMARY

Photo and video editing company Click n' Pose Studio uses the latest technology to
provide a unique, high-quality, and fast service at an affordable price in Sultan Naga Dimaporo,
Lanao del Norte, which specializes in creating various marketing materials to boost and build the
brand of their customers. People gravitate to the Click n' Pose Studio for high-quality
photography and videography services, and the experienced and competent videographers and
photographers who focus on developing the most satisfying end that surpasses the customer's
expectations and resonates with the customer's audience. Photographs are a favorite of many
clients, and the team is aware of this. It's a wonderful indicator that so many people are familiar
with and enjoy photography. (Market analysis)

Those looking to use Click n’ Pose Studio's services are those who enjoy posing for
photos and making new memories with friends and family. It brings new ideas to the table in
terms of the quality offices that are available, as well as the sizes of the photographs and the
distinction between for-profit and nonprofit commercial purposes. In addition, the company
offers photography and videography. With the tagline of, "Touching Dreams in every Take".

The workforce is well-trained and has a wide range of talents to assure customer
satisfaction in the production of high-quality photography and videography. Customers are able
to afford the service since the business price is reasonable. For a company that aims to provide a
unique and high-quality service at a fair price, this is a solid start.

A. Company Overview
Click n’ Pose Studio will be located in Sultan Naga Dimaporo, Lanao del Norte.
Click n' Pose Studio has been working as a freelance photographer specializing in
commercial shots for more than a year, during which time it has garnered a reputation
among local companies for being an experienced, skilled, and professional
photographer and videographer.
B. Products and Services
Products and services are essential to the company's profitability and contribution
to the community's welfare and development. The Click n' Pose Studio provides
photographic services, video editing services, and Montage.
C. Marketing
 D. Operations
E. Management
F. Financial Summary

COMPANY OVERVIEW

Introduction

Click n' Pose Studio is a sole proprietorship that has been providing freelance commercial
photography and videography services for over a year, gaining a reputation among small
businesses for being professional and knowledgeable in this industry. Click n' Pose Studio is
located in a studio area in Sultan Naga Dimaporo, Lanao del Norte. Knowledgeable and capable
of making strategic decisions, the company's staff are able to develop plans for greater
profitability. In addition, they employ advertising techniques, such as internet posting, to tempt
prospective customers with the allure and novelty of their photography and videography
services. During this time, Click n' Pose's business has continuously expanded, resulting in a
large number of repeat clients who rely on the company for product photography and personal
appearance counseling.

Click n’ Pose Studio’s Vision

To create enduring memories and tell each customer's narrative through professional
photography and videography of the highest caliber.

Click n’ Pose Studio’s Mission

To produce products of the highest quality and worth, a competent laboratory is

responsible for their development.

PRODUCTS AND SERVICES

Products and services are essential for a company's profitability and contribution to
improvement and development. The services supplied by Click n' Pose Studio comprised the
following:

SERVICES OFFERED
 PHOTOGRAPHY SERVICE

Portraiture 15,000

High-Fashion 70,000

Travel 25,000

Events 35,000

Wedding 15,000

Food & Beverage 15,000

Product 25,000

Real-estate 25,000

VIDEO EDITING SERVICE

Travel Video 50,000

Wedding Video 50,000

Vlog Video 25,000

Commercial Video 120,000

Product Video 120,000

Corporate Video 130,000

MONTAGE 1,000

MARKETING

Click n' Pose Studio intends to provide high-quality service to inhabitants of the
Municipality of Lanao del Norte and surrounding areas. The province of Lanao del Norte has a
population of 722,902 according to the 2020 census, which is divided into twenty-two
municipalities, one of which is Sultan Naga Dimaporo with a population of 60,902. Click n' Pose
Studio will be able to access a broader range of potential customers at this location, particularly
small businesses and startups seeking reasonably priced professional photography and
videography services. Businesses, whether small, medium, or large, in the province of Lanao Del
Norte requiring an advertisement film or photograph to promote their products or services, as
well as individuals of all ages and genders desiring to be tastefully documented, are the target
clients. These age groups and enterprises have a high service need.

SALES AND PROMOTION STRATEGY

Service Strategy

Click n’ Pose Studio's service strategy is defined as the company's road map. This is what
they do to generate client interest and satisfaction. As a result, Click n’ Pose Studio delivers a
service that is totally centered on the customer's idea and choice, with a touch of creativity and
individuality from its professional staffs. Setting this up would first achieve the clients' intended
output while also appealing to their target customers with high-end quality. Consequently, profits
will increase as customer loyalty increases.

The company's service offerings vary in quality, cost, and market segmentation. Click n’
Pose Studio employ product lines to monitor trends and to make the service more accessible to a
wide variety of customers. Click n' Pose Studio also employs cutting-edge technologies to give
distinctive, high-quality, and quick services.

Pricing Strategy

A pricing strategy is a method for establishing a competitive price for a good or service.
Choosing the optimal price will enhance the company's profit margin. In order to maintain their
market share and prevent competitors from intruding on their region, Click n' Pose Studio has
decided to keep the pricing of its services at an inexpensive level.

Pricing a service is a highly difficult and time-consuming procedure that requires several
calculations, research, risk-taking skills, and market and consumer knowledge. Before
establishing a pricing for a service, management should analyze a number of elements, such as
the service's segment, the consumer's ability to pay, market conditions, competition behavior,
material prices, professional fees, and, of course, profit margins. With typical fees for most
services such as portraits, weddings, and commercial photography, Click n' Pose Studio's pricing
strategy is not competitive but is highly attractive to potential customers, particularly those with
limited budgets. However, offering substantial discounts may harm the firm. However, success
in this endeavor will be more advantageous because it will attract a huge number of clients and
establish the company's reputation among competitors.

Promotional Strategy

Promotion is the company's voice, and it encompasses all available methods for making
the service known to and accessible to customers. It involves locating the ideal market for the
service and leveraging all parts of promotion, including advertising. The objective of Click n'
Pose Studio's marketing strategy is to raise awareness of the company's services and expand its
customer base. Promotional methods include promotional mix and promotional media. These
two are vital to Click n' Pose Studio's growth plan and can foster a positive relationship between
the company and its target market.

Promotional Mix

Promotional mix refers to the assortment of marketing strategies Click n' Pose
Studio employs to create demand for their services. It includes marketing sales
promotion, public relations, direct marketing, and personal selling. These are the tools
used to generate sales and demand in order to develop a strong customer-business
relationship.

Click n' Pose Studio places a premium on customer service, recognizing that it is
the key to establishing client loyalty. This method will not only increase the company's
visibility, but also its profitability.

Promotional Media

Currently, the majority of people have their own social media profiles.
Consequently, Click n' Pose Studio will use this platform, including YouTube, Facebook,
Twitter, and Instagram, to strategically promote their services, provide more information
about the business, such as samples of their work, and easily update their most loyal
customers and potential clients on the latest events and promotions.
 Click n' Pose Studio's promotion concepts, such as social media campaigns, that
do not require an investment but are effective for startups. Due to the fact that Click n'
Pose Studio is a start-up business, this is practical.

Industry Analysis

According to Statista, the Philippines' most recent real revenue from "photographic
activities" was 87.5 million US dollars in 2017, and a 0.42 percent decline is anticipated in 2021.
Prior to the 2012 Census, "photographic activities" had the most businesses in the country, with
1,567. Moreover, the expected decline for 2021 is minimal, indicating that the company has a
decent chance of avoiding a crisis. Photography is currently very popular, particularly among
Filipinos who appreciate documenting their life's milestones. Moreover, numerous new
businesses are blooming in the Philippines, and they must be seeking assistance in marketing
their products. As a result, business owners kept track, and the number of companies engaged in
photography activities increased dramatically. To distinguish itself from the competitors, Click n'
Pose Studio must be distinctive.

Competitors

Click n' Pose Studio's competitors are businesses in the same industry. According to
Google, Click n' Pose Studio is located near 34 businesses in Lanao Del Norte that engage in
photographic endeavors. Consequently, these enterprises, whether small, medium, or large, pose
a threat to the organization, especially those that have established a solid name in the sector.
Click n' Pose Studio will use unique offerings to differentiate itself from the competition and
attract new consumers.

Indirect competitors include Capcut, Kinemaster, Powerdirector, Snapseed, Picsart, and

other user-friendly photo and video editing software. The innovations provided by these mobile
and laptop programs discourage customers from utilizing the service, resulting in an increase in
the number of amateurs in the field. Despite the fact that these programs are not appropriate for
all ages, they still distract young and middle-aged potential clients, resulting in a loss of business.
Smartphones and personal cameras such as instax provide a minimal threat to the company, as
customers prefer to take their own images and films. Companies that wish to advertise their
business, as well as other individuals, choose to hire experts to help them reach their goals.
 OPERATIONS

As Click n' Pose Studio is a startup, establishing its reputation on the market should take
precedence. Among other goals, the organization should develop direct relationships with key
consumers to establish its credibility as a high-quality photography and videography production
company. To differentiate itself from the competition, the company will promote and capitalize
on services that its competitors do not offer.

Click n' Pose Studio will utilize the benefits of the internet, particularly in light of the
present pandemic. Due to government restrictions in the Philippines, the majority of individuals
are unable to physically visit the studio. As a result, the studio has built a website page where
consumers may easily and comfortably make an online reservation. This page will include the
company's information, trustworthiness, and work samples.

The company also offers the "book now and pay later" option, which allows customers to
make interest-free payments in installments. This will strategically assist customers in not
worrying about payments, allowing them to seize the moment to utilize the service.

SWOT Analysis

Strength

 It is competitively priced and commensurate with the product's quality, making it

accessible to clients of all levels.

 It has teams of talented and skilled photographers and videographers that can give
a satisfaction that is worth of every penny that clients paid.

 Advancement of technologies.

 Comfortable and spacious studio.

Weaknesses

 Fewer personnel and expertise compare with larger competitors.

 Have a limited budget to accomplish what the company intend to accomplish

prior to starting the business.
  There isn't much of a presence or reputation in the market.

Opportunities

 The location of the business is in mall as this can provide the company an
unlimited opportunity to sell the services to a large number of potential
customers.

 Utilizing the “book now and pay later” program that offers clients to pay in
installments and free interest.

 Exploit online website that allows people to arrange appointments online.

Threats

 Growing competition in the same line industry

 Economic downturn

 People are now more engaged in smartphones and personal cameras

MANAGEMENT

The organization's management team will be founded on the principles of respect and
civility. The objective of Click n' Pose Studio is to foster an environment and organizational
structure that fosters productivity and mutual respect among employees. Employees who work in
a happy atmosphere are more likely to love their jobs because they are offered greater creative
freedom and practical, engaging challenges.

The management team of Click n' Pose Studio is proficient in both business and
photography and filmmaking. There are three leaders: Ms. Mariel F. Roquero, an industrial
partner who shared her expertise in the field of business and accounting; she is a full-time
specialist capable of dealing with the company's constantly changing legal and financial issues as
controller; Ms. Kristine H. Gonzales, a general partner who is an expert in editing high-end
videos and photos, as an editor; Mr. Christopher G. Riego, a limited partner; and Mr. James L.
Rivera, also a general partner with extensive experience As a new company, Click n' Pose Studio
 will need to reduce its workforce and expenses in the short run, and this management structure
will be advantageous.

Under the direction of the controller is a desk clerk who is well-versed in communication
skills and adept at assisting and presenting to customers. In addition, there are two professional
photographers that excel in all forms of photography and work full-time. In order to deliver
superior customer service, all employees must exhibit friendliness and a good attitude.

Kristine H. Gonzales James L. Rivera

Mariel F. Roquero
Christopher G. Riego (General Partner) (General Partner)
(Industrial Partner)
(Limited Partner) Editor Full-time
Controller
Videographer

Jeno F. Lopez Jenny De Guia Winter Rosales

Karina Quezon
Full-time Full-time Part-time
Desk Clerk
Photographer Photographer Videographer

FINANCIAL SUMMARY

Presentation of Initial Capital Investment

After evaluating the profitability of a project, management often determines whether or

not to continue with it. To do so, the corporation must examine both the initial investment and
the project's revenue stream. If a corporation is seeking a loan to begin a new business, lenders
will require an estimate of initial investment along with the business plan.

The partners of Click n' Pose Studio contributed a total of P1,018,907 to the business as
an initial investment; the enterprise will be sustained by the partners' contributions.

The table below details the original capital investment made by the company's proprietors
in the photography and video editing business.

Kinds of Partner Name of Partner Owners’ Investments Amount

Limited Partner Christopher G. Cash 300,000
 Riego
(2) Brand new cameras 164,370
Laptop 43,575
Total 507,945
General Partner James L. Rivera Cash 260,000
(2) Desktop set 96,702
Total 260,962
General Partner Kristine H. Gonzales Cash 250,000
Total 250,000
Total Amount 1,018,907

The tables below showed the cash flow statement, income statement, and balance sheet
used in the business.

Equipment/Facilities Price Quantity Total Price

Computer Set 39,694 2 79,388

Aircon 9,900 2 19,800

Printer 8,900 2 17,800

Camera 23,450 2 46,900

Lighting Set 14,300 2 28,600

Backdrop Set 8,800 1 8,800

Tripod 2,687 3 8,061

Total 107,731 14 209,349

Equipment/Facilities

Other Expenses

Items Price Quantity Total Price

Photopaper 500 3 1,500
Video Editor 15,000 1 15,000
Photo Trimmer 200 1 200
Total 15,700 5 16,700