Paragon TORCH 💡

PR PROPOSAL FOR NEXUS

ABOUT PARAGON TORCH 🔦
Paragon Torch is a full service event management and promotion company, paragon
Torch was formed out of a combination of passion for business, events and branding.
We provide our clients with creative solutions, strategic planning and flawless
production and execution for their businesses, brands or events, we offer a wide range
of creative and innovative services and amplify conversations for our clients in line
with international best practices.
SERVICES
At Paragon Torch , we offer the following services:

Public Relations Services (physical and digital marketing)

Event Consultation and Planning

Concept & Ideas Development

Website Creation, Management & Maintenance

Social media influencing and image Management

Social Media Platform Sales & managing

General Branding and Packaging for Organizations, brands, Groups and Individuals.
OUR GOAL
Our goal is to engage our clients in ways that improves their patronage and create visibility in
their business through middle man client relationship. We also create a broader spectrum for
our clients to gain satisfaction for their brand and events which will include;

• Social Events

• Cooperate Events

• Business Event

• Promotions

We also aim to improve the customer base of our clients in the hospitality industry like
Lounges, Bars, Pubs, Hotels, Gardens etc. through strategic customer relations that has not
failed in our years of existence.
PORTFOLIO
PR PLAN FOR NEXUS LOUNGE
We intend to carry out a well tailored PR plan for Nexus Lounge.

To achieve our objectives, we will start by applying a tailored to fit brand

methodology to build a unique, compelling brand appeal for NEXUS LOUNGE.

This is based on our understanding of your brand as a hospitality business. Therefore

an efficient brand awareness campaign will not be limited to but will include the
following.
PR PLAN FOR NEXUS LOUNGE.
• FOCUS: To create a clearly defined brand identity for “NEXUS LOUNGE”, we
are focused on communicating the key selling points and values of the establishment
to your target audience.

• KEY ACTIVITY: Developing communication/marketing materials i.e. Logo,

designs, fliers, tag lines, catch phrase etc. Amplifying conversations, and giving your
brand a bigger than life appeal.
STRATEGY
Initiating a new media awareness campaign that would feature information banners
and engaging captivating messages and amplified conversation about NEXUS
LOUNGE in a positive view and its offerings.

This would be done by employing physical/one-on-one marketing and Digital

marketing (social media influencing and Image Management).

We also plan a organising, promoting and managing series of events at the Lounge to
create more visibility.
ONLINE ADVERTISING (DIGITAL ADS)
Social Media
Facebook
Twitter
Instagram

Website
PHONE/MOBILE ADVERTISING

Direct Emails

Bulk SMS
At N4 per text

Phone Calls
3 MONTHS BUDGET PLAN
1. LOGO N15,000

2. SOCIAL MEDIA INFLUNCING ( Instagram and Facebook) N60,000

3. SPONSORED AD AND PROMOTIONS

N50,000
4. CONTENT CREATION
PHOTOGRAPHY
PROMOTIONAL VIDEO
GRAPHICS
PHOTO EDIT AND WATERMARKS N95,000

5. PHYSICAL MARKETING
N85,000
TOTAL. 305,000
Subsidized Price N290,000/Month | 3months: N870,000
NOTE: There will be a review after the first 3 months.
BROADCAST ADVERTISING (OPT IN OPTION)
Radio – Internal arrangements.
ONLINE ADVERTISING (DIGITAL ADS) -
PHONE/MOBILE ADVERTISING -
PRINT ADVERTISING -
BROADCAST ADVERTISING -
PRODUCT PLACEMENT ADVERTISING -
Q&A
THANK YOU