THANK YOU, ARNAB FOR THE INTRODUCTION ,

SO FIRSTLY, I WOULD LIKE TO BRIEFLY TALK ABOUT THE TOPIC THAT WE

ARE GOING TO DISCUSS TODAY, WHICH IS
“HYPER PERSONALIZATION” So that we all are on the same page before starting the
discussion.
TOPIC INTRODUCTION
Hyper-personalization is all about going beyond surface-level customization.
It involves leveraging data, technology, and customer insights to deliver tailored experiences
unique to each individual.
It's like offering a one-of-a-kind journey for every customer, where their preferences and needs
are not only understood but anticipated.
Now, when we talk about 'hyper-personalization,' we're not just discussing personalization; we're
TAKING it to a whole new level—almost like we've personalized our questions just for our
distinguished panelists!
It's like those online shopping experiences where you feel like the website knows you
better than you know yourself.
GENERAL QUESTION:
Let's begin with a broad view of the topic. It’s a general question; any of you can take it.
How do you define hyper-personalization in the current market scenario, and why has it become
a game-changer for businesses today?"

For Mr. Shuvajit Basu, VP and Head of Data Science at TATA Digital:
MAIN QUESTIONS :
 What types of customer data are most valuable for e-commerce businesses aiming
for hyper-personalization, and how do you see these data types evolving in the
future?
 Can you walk us through how e-commerce businesses map the customer journey to
identify critical touchpoints for personalized interventions?
 In your experience developing recommendation engines, can you share specific
examples of how personalized content recommendations have positively influenced
user experience and engagement within the context of the products or services you've
worked on?
EXTRA QUESTION BANK :
 So, In your career, you worked on a "Customer Inference" AI platform for predicting
customer behavior. Can you discuss how this platform enhanced customer loyalty and
personalization? Can you share any notable results or insights from this project?
 You've mentioned co-creation of product roadmaps with cross-functional teams in your
roles. Can you share some best practices for effective collaboration between data science
and other departments, such as product, marketing, and engineering, to drive successful
personalization efforts?
 In your various roles, you've worked with various machine learning and data science
techniques. Could you provide insights into the most effective methods for
developing and deploying recommendation systems and how these have evolved
over the years, especially with integrating deep learning and generative AI?
 You've also mentioned that the recommendation engine you developed supports both
real-time and batch inferencing. How does the real-time aspect of personalization impact
customer engagement, and what challenges did you encounter in achieving real-time
personalization?
 You've mentioned co-creating product roadmaps with cross-functional teams in your
roles. Can you share some best practices for effective collaboration between data science
and other departments, such as product, marketing, and engineering, to drive successful
personalization efforts?

For Siddharth Kamath, Account Director at Salesforce:

MAIN QUESTIONS :
 You've mentioned leveraging marketing channels and sales strategies to develop
pipelines. In the context of hyper-personalization, how do you see the role of
marketing channels evolving, and what new strategies have been effective in driving
customer engagement?"
 You've employed proactive and collaborative approaches to manage customer needs.
Could you provide an example of a situation where a proactive approach led to a
significant improvement in customer satisfaction or engagement?"
 You've mentioned your passion for startups, growth, and digital transformation. In
this era of rapid digital change, how do you see startups leveraging Salesforce's
solutions for hyper-personalization to gain a competitive edge?
EXTRA QUESTION BANK :
 At Salesforce, you've been instrumental in building and strengthening relationships with
accounts. Can you share some strategies or best practices you've used to foster these
client relationships and drive revenue growth?
 In your role, you've prepared accurate forecasts to understand what's needed to grow the
business. How do data-driven forecasts contribute to effective customer engagement,
and what challenges have you encountered when preparing these forecasts?
 Considering your experience, especially in cultivating strategic partnerships, how do you
see the role of strategic collaborations in delivering hyper-personalized experiences
and driving customer loyalty?
 Salesforce is known for its innovative and integrated solutions. Could you share some
examples of how Tableau, Slack, or Mulesoft have been used to transform customer
engagement, and what trends do you see in the integration of these solutions for
personalization?

For Mrs. Elizabeth Thomas, Head of Customer Analytics at Kantar:

MAIN QUESTIONS :
 Given your vast experience in customer analytics, could you share how you've seen
the landscape evolve over the last two decades and what major shifts you've
observed in the importance of customer analytics for businesses?
 What ethical considerations should companies consider when collecting and utilizing
customer data for personalized marketing strategies?
 "In the age of increasing customer expectations, how can businesses strike the right
balance between delivering highly personalized experiences and respecting customer
boundaries or concerns related to data privacy?"
EXTRA QUESTION BANK :
 Hyper-personalization often involves handling large volumes of data. How do you
navigate the challenges of data privacy and security while harnessing customer data to
create personalized experiences, and what advice would you offer to businesses in this
regard?
 The field of customer analytics is constantly evolving. What emerging trends or
technologies do you believe will significantly impact hyper-personalization shortly,
and how should businesses prepare to leverage them effectively?
 Could you share some examples of industries or businesses that have been
traditionally less data-centric but have successfully embraced customer analytics
and hyper-personalization to gain a competitive edge? What can others learn from
their experiences?
As we end our discussion, I want to ensure that our audience's curiosity is also addressed. We've
received some insightful questions from our attendees, and I'd like to pose a few of them to our
panelists. These questions reflect the interests and concerns of those following this discussion
closely.
Our first audience question is [first audience question], and I'd like to direct this to [panelist]."