Assignment Brief (RQF)

Unit 19: Research Project

Assignment Brief 1
Student Name/ ID Number
Unit Number and Title Unit 19: Research Project
Academic Year 2022
Unit Assessor
Assignment Title Assignment 1 – Research Proposal
Issue Date Slot 3
Submission Date Slot 18

Submission Format
Format
 This assignment is an individual work.
 You must use font Times New Roman (Cambria), size 12, set number of the pages and line
spacing at 1.5 lines. Margins must be: left: 2.5 cm; right: 2 cm; top: 2 cm and bottom: 2 cm.
 You should use in-text references and a list of all cited sources at the end of the essay by
applying the Harvard referencing style.
 The recommended word limit is 1800 – 2000 words (+/-10%), excluding the tables, graphs,
diagrams, appendixes and references. You will not be penalized for exceeding the total word
limit.
 The cover page of the assignment has to be the Assignment Front Sheet 1.
Submission
 Students are compulsory to submit the assignment in due date (slot 18) and in a way
requested by the Tutor.
 The form of submission will be a soft copy posted on http://cms.btec.edu.vn/.
 Remember to convert the word file into PDF file before the submission on CMS.
Note
 The individual Assignment must be your own work, and not copied by or from another
student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other sources,
you must cite your sources, using the Harvard style.

1
Assignment Brief (RQF)

 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to
comply with this requirement will result in a failed assignment.

Unit Learning Outcomes

LO1 Examine appropriate research methodologies and methods to identify those appropriate to the
research process

LO2 Develop a research proposal, including a supporting literature review

Transferable skills and competencies developed

 Engage in sustained research in a specific field of study

 Capacity and ability to identify a research theme and an appropriate research methodology
 Develop a research aim and objectives
 Develop a research proposal and literature review

Vocational scenario
Organisation

Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris,
France. Ipsos started in Vietnam in 2012, it serves clients with passion and integrity, providing
insightful understanding of society, markets and people.

Role

You have recently joined Ipsos Vietnam as a Graduate Trainee – Market Researcher, producing
accurate and relevant information to support clients make confident decisions for their businesses.
As part of your ongoing training, you have been asked to develop a research proposal related to the
theme.

Assignment Activity and Guidance

*This assignment guidance is for reference only and can be customized by the tutor to meet
specific needs

Different based on theme from UK

Structure of Proposal

1. Introduction
 Firstly, providing sufficient contextual background information regarding the research
2
Assignment Brief (RQF)

topic.
 Next, explaining the practical and theoretical significance of the research.
 After that, providing a very brief review of existing literature related to the research.
 Later on, identifying gaps between previous research and the current study aiming to
addresss.
 Lastly, proposing the research question aligning with the research objectives.
2. Literature Review
 Defining all relevant research constructs in terms of the research questions.
 Explaining relationships between research constructs with evidence.
3. Planned Research Methodology
 Examining and identifying the appropriate research methodology for the current study.
 describes your planned participants (e.g., age, organizational position, sector, etc.) and your
planned sampling method
 Describing how you plan to collect your data and your sampling technique.
 Mentioning ethical concerns related to data collection methods.
 Finally, describes any scales you plan to use in Questionnaire.

Recommended Resources
Textbook
SAUNDERS, M., LEWIS, P. AND THORNHILL, A. (2019). Research Methods for Business
Students. 8th Ed. Harlow: Pearson.

CRESWELL, J. W., AND CRESWELL, J. D. (2018). Research Design: Qualitative, Quantitative,

and Mixed Methods Approaches. 5th Ed. Los Angeles: SAGE.

FLICK, U. (2020). Introducing Research Methodology: A Beginner’s Guide to Doing a

Research Project. 3rd Ed. London: SAGE.

GRAY, D. (2017). Doing Research in the Real World. 4th Ed. London: SAGE.

3
Assignment Brief (RQF)

Unit Assessment Criteria

Pass Merit Distinction

LO1. Examine appropriate research methodologies and
methods to identify those appropriate to the research process

P1 Examine alternative research

M1 Evaluate alternative
methodologies.
research methodologies and
data collection methods and
justify choices made based on D1 Justify chosen research
P2 Explore alternative methods
philosophical/theoretical methodologies and
and tools used for the collection of
frameworks. processes supported by a
research data that consider costs,
credible academically
ethics and access.
underpinned literature

LO2. Develop a research proposal, including a supporting review.

literature review

M2 Evaluate the merits,

P3 Produce a research proposal,
limitations and pitfalls of
including a defined aim and
approaches to data collection
objectives supported by a literature
in compiling the research
review
proposal.