MEDIA AND INFORMATION LITERACY

FILL-IN THE BLANKS

Lasswell’s Communication Model (1948)

In Which With what

Who Says What Channel To Whom effect?
1._______ 2._______ 3._______ 4._______ 5.________
 TRANSMISSION MODELS
SHANNON-WEAVER’S COMMUNICATION MODEL (1948)

6.________

7.________

8.______

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-

 RECEPTION MODEL
OSGOOD- SCHRAMM MODEL OF COMMUNICATION
(1954)

9.______ 10._____

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-

 • Event or Information
11._______________________
(X1, X2, X3 and
X4…Xn)
• Feedback
12._________ (f)
____
• Advocate
13._________ (A)
• Channel
14._________ (C)
• Audience
15._________ (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-

 RECEPTION MODEL
BERLO’S SMCR MODEL OF COMMUNICATION (1960)
16.____ 17.____ 18.____ 19.____

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-