GOLDILOCKS

FASTFOOD CHAIN
 HISTORY
May 15, 1966
 Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go,
and their sister-in-law Doris Wilson Leelin, opened the first
Goldilocks store on a three-story building along Pasong Tamo Street
in Makati .
1976
 Goldilocks opened its first store in the United States in Los Angeles.

1991
 Goldilocks launched a franchising program which led to the opening
of hundreds of Goldilocks' store in Metro Manila.
GLOBAL REACH

• 2015, it was reported that there are at least 400 full-service stores in the Philippines, 12
in California, United States, and three in Vancouver, British Columbia, Canada.
• Its hold in the international market continues to strengthen. From one branch in Los
Angeles, California in 1976, Goldilocks has expanded to other key cities in the United
States such as San Francisco, Las Vegas, Sacramento, and San Diego, for a total of 11 U.S
stores.
ATTRIBUTES TO THE GLOBAL ECONOMY

• Goldilocks traces its roots to the collaboration and complementary talents of the
women, whose collective love for good food fueled what has been transformed into the
global enterprise today.