Business organisation presentation on

HALDIRAM company
 PRESENTED BY
THE GROUP MEMBERS
INCLUDES
POORVI
PRAYDUMAN
PIYUSH
PRANJAL

Founder of
company :
Shivkisan Agrawal
INTRODUCTION

 Haldiram's is a major Indian sweets

and snacks manufacturer based
in Nagpur, Maharashtra, India. The
company has manufacturing plants in
Nagpur, New Delhi, Kolkata,
Bikaner. Haldiram's has its own retail chain
stores and a range of restaurants
in Nagpur, Kolkata, Patna, Lucknow, Noida
and Delhi.
• Beginning of the way back in 1941 in rajasthan.
• The brand name HALDIRAM bhaujiwala wala
was introduced .
• Subsequently reach extended 1958 to kolkata
and further to west India and never looked back.
1983 opened shop in CHANDNI CHOWK the
main hub of commercial centre in delhi.
Prime focusing on sweets and namkeen.

It was lead by three brothers SHRI MOOLCHAND ,SHRI

SATYANARAIN AND SHREE RAMESHWAR
 COMPANY FACTS
 Haldirams began as a tiny shop in Bikaner
 In 1982 it has set up a shop in delhi
 Presently, $4 million brands and is a familiar
sight not only in INDIA , but also in abroad
 Presently company has 20% share in organized market
 It enjoys 8% market overall ,with a turn over of around
30million.
 Through hard work ,complete dedication
,uncompromised quality HALDIRAM become a part of
each family.
STRENGTH
 Quality
WEAKNESSES
 R and D
 Pricing
 Low advertising budget
 Latest technology  Traditional
 Packaging management
 Trust of consumer style
 Manufacturing process
not completely
automatic
 OPPORTUNITY
 Growing food industry
 Changes in the consumer
taste and preferances
 Increase in the purchasing
power of familier .
 Prospects of exports
THREAT
 Availability of substitute
good
 Health concious or
Awareness
 Increasing competition
from MNC food companies.
ORGANIZATIONAL STRUCTURE
Csr :coorporate social
responsibilities
 Key CSR Areas: Focus on the girl child, youth and
farmers through programmes in the domains of
education, public health and
environment.haldiram Pride Schools provide
livelihood training to youth from socially and
economically disadvantaged communities and
have trained over 13,000 youth in Pune, Chennai,
Patna, Chandigarh and Srinagar.hasldirams
sponsors the Lifeline Express trains that take
medical treatment to far flung communities.
 PRODUCT :haldiram offers a various products as per
costumer requirment such as sweets ,dairy products
,snacks etc.

 PRICE: Competative price to penetraren the

unorganized markets. Price varies according to weights
& type of namkeen & raw material

 PLACE :where costumers can purchase the product is

also an important factor in determining sale .it is
available at railways outlets & retail shops .it is also
available in urban & rural areas.

 PROMOTION :High awairness among the costumers .

High brand loyalty for haldiram products.
 Company
manufacturing
unit

Carrying and
consumers forwarding
agencies

retailers distributors
HALDIRAM PRODUCTS

•ALOO BHUJIA •RASGULLA

•HALKA PHULKA
•MOONG DAL •RAJ BHOG
•PEANUT CHIKKI •MAST MASALA
•BOMBAY
•ORANGE BITE •MASALA CHIPS
CHANA •DRY FRUITS BITE •ALOO MASALA
•ALL IN ONE •SOAN PAPDI •BANANA CHIPS
•PLAIN BHUJIA •GULABJAMUN •PUDINA CHIPS
etc….. •KAJU KATLI • etc…….
•LADOO
• etc……..
HALDIRAM COMPETITORS

 Bikano
 Lehar

 bikaji

 Balaji

 Kundan

 Other local brands

PROFITABILITY

 NAMKEEN 60%
 SWEETS 30%

 OTHER 10%
International markets

 U.S.A
 Spain
 France
 Japan
 Saudi Arabia
 Australia
 New Zealand
 Nepal
 Singapor etc...
 Quality
 Best packing stratergy
 Vast market coverage
 Number of years experience
 Performance and quality lead to big
competition
 Staffs are very sensitive and costumer
friendly about the complaints
AWARDS AND ACHIEVEMENTS
 International award for food and beverages in
barcelona, spain in 1994.
 Kashalkar memorial award : presented by all india
food preserve association in 1996 at its golden
jubilee celebration for manufacturing the best
bquality food products.
 Brand equity award in 1998
 Mera delhi award: was awarded by agricultural and
processed food product expert development
authority in 2004
 Amity leadership award in 2008
 Bibliography

 www.allexperts.com haldiram
 ww.wikipedia.com
 www.haldirams.com
 www.indiatimes.com
 www.haldiram.tradeindia.com
CONCLUSION

There is hair awareness level for different

haldirams products among the retailers . Market
share of haldiram namkeen is more the double of
its competitors. From the data its quite clear that
while promoting any brand the foremost
consideration are good demand & margin
followed by regular supply and nest comes brand
name .
THANK
YOU