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Cool Hair Oil
What is Oil ?
• An oil is any neutral chemical substance that is a viscous liquid at
ambient temperatures, is immiscible with water but soluble in
alcohols or ethers. Oils have a high carbon and hydrogen content
and are usually flammable and nonpolar. Oils may be animal,
vegetable, or petrochemical in origin, volatile or non-volatile.
Animal Oil
1)Cod-Liver Oil - an oil obtained from the livers of cod and
similar fishes; taken orally as a source of vitamins A and D
2)Lanolin -a yellow viscous animal oil extracted from wool; a
mixture of fatty acids and esters; used in some ointments and
cosmetics
3) Tallow -obtained from suet and used in making soap,
candles and lubricants
Vegetable Oil
Volatile Oil
Diastereomers
CH3 CH3 CH3 CH3
Cl H H Cl Cl H H Cl
H OH HO H HO H H OH
Enantiomers Enantiomers
Diastereomers
Diastereomers
Optical Activity & Polarimetry
• Sandalwood
• Another nature’s gift in this season is the sandalwood. It is used both
externally and internally to subside the effect of aggravated heat in the
body. When you suffer from headache due to heat, a paste made out of
sandalwood can be applied on the forehead for quick relief
• Ushir
• It is a cooling herb. It removes excess heat from the body and gives a
cooling effect.
India’s Hair Care Market
FMCG
Rs.167,064 Cr.
Hair Care
Rs 12,815 Cr
Hair
Shampoo Hair Oils Hair Dyes
Conditioners
(31%) (52%) (15%)
(2%)
India’s Hair Oil Market
Emami’s profile in Cool Oil Segment
• Today Emami's Navratna leads in the cooling hair oil category with a
44 per cent volume share overall.
• In the Northen State,it gets a stiff competition from Himgange (from
GK Burman Labs) which is having 29 per cent volume share.
• The Brand Value has now notched up to 400 Cr. (approx.) which
also includes Navratna Extra Thanda Oil & Navratna Lite Oil.
• The cooling oils segment also recorded robust growth at 21 per cent
last year due to Emami's Navratna hair oil brand spending heavily
on advertising the brand.
• . Emami has a virtual monopoly in the southern states with a market
share of 92 %.
Himani Navratna Oil
• Company –Emami Ltd
• Company – Marico
• Market Share – 2 %
Dabur Super Thanda Oil
• Ingredients-Amla,Harad,Baheda,Jatamansi,Gulab,Khus,Safed
Chandan,KapoorKanchari,Japakusum,Shikakai,Badam,Ratanjot,Pu
dina Ka Satva
• Market Share – 1-2%