Professional Documents
Culture Documents
SOCIABILITY
LOW
FRAGMENTED MERCENARY
LOW HIGH
SOLIDARITY
Phases of business growth
- Birth stage;
Entrepreneur
ial;
- Emphasis
on product;
- Informal
comm.
CEO
VP VP
Structure
Culture 1. Formalization Technology
2. Specialization
3. Hierarchy of
Authority
4. Centralization
Through –
• Customised services – user
performance based
• Product range caters to
complete education cycle,
from KG to post
graduation entrance
• Narrow target – primarily
urban, English speaking
students
edtech sector is
attracting large
players like
Amazon (JEE
Ready).
Threat of