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HIGH NETWORKED COMMUNAL

SOCIABILITY
LOW

FRAGMENTED MERCENARY

LOW HIGH
SOLIDARITY
Phases of business growth

- Birth stage;
Entrepreneur
ial;
- Emphasis
on product;
- Informal
comm.
CEO

Media Content Tech Operations HR Sales Finance

VP VP

Mgr. Mgr. Mgr.


Sr. Manager Sr. Manager Sr. Manager

Mgr. Mgr. Mgr. Mgr. Mgr. Mgr.


Goals and
Strategy Size
Environment

Structure
Culture 1. Formalization Technology
2. Specialization
3. Hierarchy of
Authority
4. Centralization
Through –
• Customised services – user
performance based
• Product range caters to
complete education cycle,
from KG to post
graduation entrance
• Narrow target – primarily
urban, English speaking
students
edtech sector is
attracting large
players like
Amazon (JEE
Ready).

Competitive Rivalry Bargaining power of customers


Bargaining power of suppliers within the industry Being a startup, Byju’s is focused
Supplier of customised tablets Similar digital on customer base acquisition,
have high bargaining power. learning platforms giving them a high bargaining
Also, threat of tech being like Khan Academy, power. Consequently, it needs to
shared with competitors. Meritnation, Topper offer discounts, create attractive
etc. packages.

Threat of

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