BIG DATA

PRESENTED BY
J.JITENDRA KUMAR
 INDEX
1.INTRODUCTION
2.STRUCTURE OF BIG DATA
3.CHARACTERTICS OF BIG DATA
4.STRUCTURE OF BIG DATA
5.SOURCES OF BIG DATA
6.ADVANTAGES AND DISADVANTAGES
 INTRODUCTION
• Big Data are high-volume, high-velocity, and/or high-
variety information assets that require new forms of
processing to enable enhanced decision making, insight
discovery and process optimization .Big data philosophy
encompasses unstructured, semi-structured and
structured data, however the main focus is on
unstructured data.
Structure of big data
 CHARACTERSTICS OF BIG DATA
Big data can be described by the following characteristics:]
• Volume
• The quantity of generated and stored data. The size of the data
determines the value and potential insight, and whether it can be
considered big data or not.
• A typical PC might have had 10 gigabytes of storage in 2000.
• Facebook ingests 500 terabytes of new data every day.
• Boeing 737 will generate 240 terabytes of flight data during a single
flight
• The smart phones, the data they create and consume; sensors
embedded into everyday objects will soon result in billions of new,
constantly-updated data feeds containing environmental, location,
and other information, including video.
Variety
• The type and nature of the data. This helps people who analyze it to
effectively use the resulting insight. Big data draws from text,
images, audio, video; plus it completes missing pieces through data
fusion.
• Clickstreams and ad impressions capture user behavior at millions
of events per second
• high-frequency stock trading algorithms reflect market changes
within microseconds
• machine to machine processes exchange data between billions of
devices
]
• Velocity
• In this context, the speed at which the data is generated and
processed to meet the demands and challenges that lie in the path
of growth and development. Big data is often available in real-time.
Compared to small data, big data are produced more continually.
Two kinds of velocity related to Big Data are the frequency of
generation and the frequency of handling, recording, and
publishing.[38]

• Veracity
• It is the extended definition for big data, which refers to the data
quality and the data value. The data quality of captured data can
vary greatly, affecting the accurate analysis.
 Lifecycle of Data: 4 “A”s
Aggregation

Acquisition Analysis

Application
Computational View of Big Data

Data Visualization

Data Access Data Analysis

Data Understanding Data Integration

Formatting, Cleaning

Storage Data
 Sources of big data
• Black Box Data: This is the data generated by airplanes, including
jets and helicopters. Black box data includes flight crew voices,
microphone recordings, and aircraft performance information.
• Social Media Data: This is data developed by such social media
sites as Twitter, Facebook, Instagram, Pinterest, and Google+
• Stock Exchange Data: This is data from stock exchanges about the
share selling and buying decisions made by customers.
• Power Grid Data: This is data from power grids. It holds information
on particular nodes such as usage information.
• Transport Data: This includes possible capacity, vehicle model,
availability, and distance covered by a vehicle.
• Search Engine Data: This is one of the biggest sources of big data.
Search engines have vast databases where they get their data.
 ADVANTAGES OF BIG DATA
• Better decision-making: Using the data collected Analytics can give
business decision-makers the data-driven insights they need to help their
companies compete and grow.
• Increased productivity:Using big data tools like Hadoop and Spark to
increase business user productivity. Modern big data tools are allowing
analysts to analyze more data, more quickly, which increases their
personal productivity. In addition, the insights gained from those analytics
often allow organizations to increase productivity more broadly
throughout the company.
• Reduce costs:Big data analytics were helping companies decrease their
expenses.
• Improved customer service: Social media, customer relationship
management (CRM) systems and other points of customer contact give
today's enterprises a wealth of information about their customers, and it
is only natural that they would use this data to better serve those
customers.
• Fraud detection: Big data analytics systems that rely on machine
learning is that they are excellent at detecting patterns and anomalies.
These abilities can give banks and credit card companies the ability to
spot stolen credit cards or fraudulent purchases, often before the
cardholder even knows that something is wrong.
• Increased revenue: When organizations use big data to improve their
decision-making and improve their customer service, increased revenue
is often the natural result.
• Increased agility: Many organizations are using their big data to better
align their IT and business efforts, and they are using their analytics to
support faster and more frequent changes to their business strategies
and tactics.
• Greater innovation: Innovation is another common benefit of big data,
The reason that if they can glean insights that their competitors don't
have, they may be able to get out ahead of the rest of the market with
new products and services.
 Disadvantages of Big Data
• Need for talent: Data scientists and big data experts are among the
most highly coveted —and highly paid — workers in the IT field. Hiring or
training staff can increase costs considerably, and the process of
acquiring big data skills can take considerable time.
• Data :Data scientists and analysts need to ensure that the information
they are using is accurate, relevant and in the proper format for analysis.
• Hardware needs: Storage space to house the data, networking
bandwidth to transfer it to and from analytics systems, and compute
resources to perform those analytics are all expensive to purchase and
maintain.
• Difficulty integrating legacy systems: Most enterprises that have been
around for very many years have siloed data in a variety of different
applications and systems throughout their environments. Integrating all
those disparate data sources and moving data where it needs to be also
adds to the time and expense of working with big data.
• Compliance: Firm may need to ensure that they are meeting industry
standards or government requirements when handling and storing the
data.
• Cyber security attacks
THANK YOU