$865 Billion

Total Revenue
$7.775B
• Oil
• Competition
• Substitutability
• Time of Purchase
• Middle Seat
• Bundling and Unbundling
The middle seat
The Second Longest Ever Period
of U.S. Economic Expansion
Continues
References
Engel, S. (2018, October 18). The Real Competitors For Airlines Today? Look To Google, Uber
And Amazon. Retrieved from https://www-forbes-
com.cdn.ampproject.org/v/s/www.forbes.com/sites/samuelengel1/2018/10/18/the-real-
competitors-for-airlines-today-look-to-google-uber-and-
amazon/amp/?usqp=mq331AQA&_js_v=0.1#referrer=https://www.google.com&_tf=Fro
m %1$s&share=https://www.forbes.com/sites/samuelengel1/2018/10/18/the-real-
competitors-for- airlines-today-look-to-google-uber-and-amazon/

Friedman, Z. (2018, October 26). Here's The Best Time To Buy Airline Tickets. Retrieved from
https://www.forbes.com/sites/zackfriedman/2018/04/03/airfare-best-time-
buy/#46ae01686de7

Goldstein, M. (2017, October 5). Operating Costs Killing Jumbo Jets As Airlines Profit from
Smaller. Retrieved from https://www.forbes.com/sites/michaelgoldstein/2017/10/05
operating-costs-killing-jumbo-jets-as-airlines-profit-from-smaller-planes/#68bd35a8336a
References (cont.)
Number of U.S. air carriers 2018 | Statistic. (n.d.). Retrieved from
https://www.statista.com/statistics/183428/number-of-us-air-carriers-since-1995/

Oil Prices and the Airline Industry. (2019, June 01). Retrieved from
https://www.tradefinanceglobal.com/posts/oil-prices-and-the-airline-industry/

Seaney, R. (2018, September 17). Understanding Airline Ticket Prices: Why a Seatmate's Airfare
Costs More or Less than Yours. Retrieved from https://www.farecompare.com/travel-
advice/understanding-airline-ticket-prices-why-your-seatmates-airfare-cost-more-or-less-
than-yours/

Unbundling in the Airline Business. (n.d.). Retrieved from

://www.beyondcostplus.com/blog/unbundling-airline-business