CASE 30

Tesla Motors, Inc.: The First U.S.

Car Company IPO Since 1956

I WAYAN PURNA
51811518
 Tesla Motors, Inc.
• Business of developing, manufacturing,
and selling technology for high-
performance electric automotives and
power train components.
• Hoping to develop a greater worldwide
acceptance of electric vehicles
• design styling and performance
characteristics high-end performance
automobile.
 Company Background
• Tesla Motors was founded in Silicon
Valley in 2003 by Martin Eberhard and
Marc Tarpenning
• first round of financing from PayPal and
SpaceX founder Elon Musk who
subsequently took over as CEO in 2008
• unveiled its first car, a two-seat sports
car named the Roadster, in 2006
 Strategic Direction
• 1. Develop a high-end, high performance sports car
to prove that electric vehicles are both stylish and
efficient. Use the sports car to develop core
intellectual property and patents.

• 2. Introduce a premium sedan that competes with

brands like BMW, Mercedes and Audi

• 3. Produce hundreds of thousands of low cost

premium electric vehicles for mass adoption