NIVEA INVISIBLE BLACK AND WHITE

Problem – the Poster received an intense backlash on the

social media because it pictured “white as pure”.
Solution:
What Nivea should’ve done?
1. Advertised it is as “ Keep your favorite outfit clean and bright.
Don’t let your deodorant ruin it”.
2.The poster should’ve pictured a model with a white dress
showing her armpit clean.
New marketing strategy:
1. Take down all the adds on the internet.
2. Organize a press conference for apologizing and explaining the real
reason behind the post.
3. Use celebrities who fought for social causes to promote the on
platforms such as televisions, YouTube, Facebook etc.
4. Advertise the product as a benefit to the person using it and the
outfit.
5. Explain the problems of perspirant and use of Invisible black and
white as an antiperspirant.
6. Portray the product as a customer centric product addressing the
needs in deodorant
7. Conduct a campaign supporting the rights against racism to win back
brand loyalty