SHELL

QUAKER OATS
PEPSI
PRINGLES
CHROME
VOLKSWAGEN
DUNKIN DONUT
MOZILLA FIREFOX
WINDOWS
ABS - CBN
 Here Is What You Need To
Consider When Picking A Name
For Your Food And Beverage
Business
• You can set the guidelines on the
basis of what you have in mind at
present.
• For example, you can make it a rule
that the name must not be abstract or
unfamiliar to the people.
•This will help you in coming up
with some creative ideas
•Let your imagination and
creative powers of the team
members flow frequently.
•Choose a name that
encourages people to
consume the foods and
beverages that you serve or
get the services you offer.
•A tactic to pick one such
name is to associate your
brand name with some
emotions and feelings or
attitude.
• The idea here is that the name should
stimulate people’s emotional memory
and physical sensation. This will make
their brain remember the name. So,
make the name unique, short, and
familiar.
 •If a business name has
some trendy vibe in it, the
chances are that people will
connect with your company.
 • When thinking of a popular
company name, strike a balance.
You should pick a name that
people can spell out easily, and,
at the same time, it is unique
• has to stick well in the people’s
memory
• your company’s name should,
therefore, be able to catch their
attention.
•Not only the name but every
marketing material such as
logos, business cards,
websites, taglines etc. should
be created keeping the target
customer in mind.
• An ideal company name is the one
that remains the same for
generations. This means that it is
better not to tie the name to an
individual
• You must also keep in mind that the
name will be included in the logo
 GROUP ACTIVITY
1. Develop your own brand name and logo
2. Use a logo generator online
(example:https://www.freelogodesign.org/,https://www.graph
icsprings.com)