Can we have

something like this

at the center?

THE RED BRICK SUMMIT 2019

IIM AHMEDABAD
 Text to be updated, refers to
2017 TRBS. Are we having
one column or two columns
ABOUT US of text?

Indian Institute of Indian Institute of

Management Ahmedabad has Management Ahmedabad has
emerged as the emerged as the
torchbearer among premier torchbearer among premier
management institutes management institutes
over the last 50 years. over the last 50 years.

The Red Brick Summit The Red Brick Summit

(TRBS) is a culmination (TRBS) is a culmination
of the erstwhile big of the erstwhile big
three fests of IIMA and three fests of IIMA and
promises to be one of promises to be one of
Asia’s largest Management Asia’s largest Management
450+
Symposium
first
in
Colleges
year
its
itself.
30+
Symposium
first
in
Sponsors
year
its
itself.
21k+ Footfall 20+ Events
40k+ Reach 17+ Workshops
18L+ Cash Prizes *TRBS 2018 figures
Updated

COORDINATOR'S MESSAGE
IIM Ahmedabad, a knowledge
powerhouse, is all set to host the
3rd edition of the biggest Management
Symposium in the country. Since its
inception, TRBS has played host to
numerous path-breaking ideas,
engaging dialogues and disruptive
innovations. At TRBS, we provide
students with a platform to showcase
their business acumen, and to compete
Ashok Suresh against the best and brightest across
Das multiple business domains. The
symposium will feature an incredible
lineup of speakers and thought
leaders, along with a series of
workshops conducted by proven
industry leaders

Organized around eight diverse conclaves covering a

wide spectrum of management domains, TRBS acts as an
exhaustive primer on management for one and all.

MISSION
To provide a launchpad for the brightest minds of
the country to test their mettle and transform into
the decision makers of tomorrow.
 CONCLAVES

AGRICULTURE &
FOOD
OPERATIONS &
HUMAN RESOURCES ARTS & SOCIAL

MARKETING & ENTREPRENEURSHIP

STRATEGY & INNOVATION

FINANCE &
SPORTS, MEDIA &
TECHNOLOGY
ENTERTAINMENT
PUBLIC POLICY
& ECONOMICS
 PAST SPEAKERS

Dr. Raghuram Rajan

Economist & Ex-RBI
Governor
Mukesh Ambani
Chairman & MD,
Reliance Industries

Harsha Bhogle
Cricket
Commentator
C Rangrajan
Economist, MP & Ex-
RBI Governor
Kishore Biyani
Founder & CEO,
Future Group

Nirmala Sitharaman
Former Defense Minsiter,
Current Finance Minister

Medha Patkar
Social Activist,
Narmada Bachao
Andolan Rajdeep Sardesai,

Sr. Journalist, Consulting editor –

India Today Group
 PAST SPEAKERS
Priyanka Chopra
National Film Award
winning Actress

Raamdeo Agrawal
Co-founder & joint Managing
Director,
Maneka Gandhi,
Motilal Oswal Group
Cabinet Minister, Ministry of
Child & Women
Development
Nawazuddin Siddiqui
National Film Award
winning Actor

Ritesh Agarwal
Founder & CEO,
OYO rooms

Deep Kalra
Founder, MakeMyTrip

Dr. Ajit Ranade

Political Analyst &
Economist

Anu Aga
Chairperson,
Teach for India
 PAST SPEAKERS

Anshu Gupta,
Founder, Goonj

Anant Maheshwari
MD, Microsoft India

Biswapati Sarkar
Founder, TVF

Falguni Nayar,
Founder, Nykaa.com

Sangeeta Talwar,
Former Executive VP,
Nestle

Riyaaz amlani,
Director, Impressario
Entertainment
Sanjeev Sanyal, (Social & Mocha chain
Principle Economic of restaurants)
Advisor, Ministry of
Finance
 FLAGSHIP EVENTS

Innovation Playground
The contest provides a great forum for 4 days of engaging activities for tapping
B-school students to test their stock- business acumen of students across key
dering ofpicking
flagship
skills,and conclave
present the same toevents
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cash prizes along the way.
ch has to be included as a flagship event. Check the sheet shared with you for d
200+ team registrations Day 1: Designing for usability
Day 2: Building a sustainable
8L+ prize money business model
Day 3: Marketing and Communica-
tion
Day 4: Go-to market

Sports, Media
& Entertainment
KnockOut
1100+ Registrations One-of-its-kind sports event which requires bidding
50K+ Prize Money and making a winning team.
CONCLAVE EVENTS
 PM Live: Live a life of product manager through the competition.
Fuse your business acumen and technical logic to design the best
products ever
Finance
& Technology Exchequer: A platform for showcasing domain exper- tise in the
financial sector across 3 verticals – Banker’s Spread (Retail
3000+Registrations Cash Banking), Dalal Street Oracle (Markets) and Making it Rain (Deal
Prize: 170K Making).

Blitzkrieg: A strategy based event involving decision making

for various business situations.

Kotler's Conundrum: Flagship marketing event that delves

into the dynamism of the marketing.

Clickbait: The event comprises of 3 Rounds and tests the Digital

Harsh:plans
unjan,marketing for a give
Please given budget.
the details regarding number of registrations and the e
Marketing
descriptions
Armageddon: A business strategy gamefor
thateach ofthethe conclave events& Strategy
requires
participants to use their quick-thinking skills and analytic
abilities to solve complex business problems. 7800+Registrations Cash
Prize: 200K
Kingpin: A platform to put on your strategy hats and call the
shots, think out of the box, outsmart competitors and convert
industry challenges into great opportuni- ties.

Entrepreneurship
& Innovation
2000+Registrations
Cash Prize: 100K
EkoNomy: Think out of the box and create a plan, which
satisfies the society, the economy and mother nature.
Masterplan: Business plan competition that seeks to
identify budding entrepreneurs to contribute to India’s
buzzing economy
 IPL Bidding: Sports auction event requiring analytical
Public Policy skills & strategy to outbid the opponents, and make
& Economics decisions at the spur of the moment to build the Best
3400+Registrations Team.
Cash Prize: 150K
Tradecraft: A trading simulation event built on the
economic concepts of International Trade & Game
Theory.
Satta: An event wherein the participants will not just
deliberate on a matter of grave national/international
importance, but also play a role in the formulation of a
new policy initiative.

Agronevara: Based on the theme of Food and Agricul- ture Agriculture

Sustainable value chain, it involved idea genera- tion and & Food
developing a feasibility plan in various stages of food 1000+Registrations Cash
agriculture value chain. Prize: 50K

Arts & Social Parivartan: Identify and address opportunities at the

1100+Registrations Cash bottom of the pyramid, work with live communities and
Prize: 50K partner NGOs, ultimately helping them in their endeavor
to address critical social entrepreneurship

Operations
Opstruct: An Event which gives you a chance to apply your &
managerial concepts to solve real-life operations Human Resources
problems.
600+Registrations Cash
Prize: 50K
 Can remove this page for the time
CONNEXIONS
being, we haven’t got any input from 1
Industry-Academia Handshake
connexions about this
Spread over two days, the four panel sessions bring together businesses leaders, academia
and b-schools students for a lively and an engrossing exchange of ideas to discuss and
debate the future of business.

Future Leaders
Take a peek inside the mind of a strategist and see how the future of a business takes shape.
Eminent panelists from the world of business will touch upon the challenges and opportunities
faced by business strategists in an increasingly competitive world.
Part 1 of the session will look into the Hi-Tech, IT and Telecom sector.
Part 2 of the session will look into the Energy, Infrastructure and Manufacturing industries

Market Kings
Join this session to meet the Movers and shakers of the business world- the marketing and
sales kings. In this increasingly crowded world, how do get your product’s message heard over
the noise? How do you sell your product in an age of wafer-thin-margins? Get answers to these
and many more such questions in this one and only session with the marketing and sales gurus.

The Pioneers
Do you have the burning desire to start the next Flipkart, PayTM or Ola? Do you want to
challenge the status-quo and rewrite the rules of the business world? If yes then don’t miss this
session where present generation entrepreneurs share their stories of failures and success, of
tears and joys on their way to realizing their dream.
Please update and add the page for
KALEIDO
innovation playground as per email
sent by Tanvi.
The pop-up flea market of IIM Ahmedabad. The market houses creativity and
innovation across different genres of arts and crafts. It is the perfect platform to
get insight into the mind of an artist and watch unimaginable perspectives come
to life.
 MEDIA OUTREACH
Add news snippets as sent by Shweta.
I think adding it in the format shown
on the left would be more effective
 TRBS 2018 HIGHLIGHTS

Opening Ceremony LKP

Stage Poster in the RJMAudotorium Innovation Playground

Kaleido - Flea Market Competition by Motilal Oswal

RAJDEEP SARDESAI FALGUNI NAYAR

MANEKA GANDHI BISWAPATI SARKAR

2018 SPEAKER SESSIONS

PROMOTIONAL COLLATERALS
 ONLINE XXk+ Reach
MEDIA 22k+ Likes

XX+
followers

XXk+ followers XXk+ website visitors

#TRBS trending XXk+
on Twitter registrations
 PAST SPONSORS

Ministry of
Agriculture and
Farmer's Welfare
`
 SPONSORSHIP
Title Associate Conclave Specialty Event
Benefit
20 lacs 15 lacs 10 lacs 8 lacs 5 lacs
Title rights for TRBS 2018:
“IIM Ahmedabad and <sponsor> ✔
present TRBS 2018”

✔
Associate naming rights:
“TRBS 2018 powered by <sponsor>”

Logo on event posters ✔ ✔ ✔ ✔ ✔

Logo on main posters and banners ✔ ✔ ✔ ✔
✔ ✔ ✔
Logo in ads in newspapers and
magazines

Coverage through Radio channels ✔ ✔

✔ ✔
Coverage through Entertainment and
News channels
Coverage through online media
Very high High Medium Medium Low
partners
Campus branding through banners,
Very high High Medium Medium Low
flexes, standess etc.
Advertisement time between events Very high High Medium Medium Low

✔ ✔
Custom Speaker Session by the
company

✔ ✔
Stalls at premium location in the
campus

Stall in the campus ✔ ✔

Naming rights for awards, prizes, etc. ✔ ✔ ✔
Branding on main T-shirt ✔ ✔
Database of participants & attendees ✔ ✔
 Title Associate Conclave Specialty Event
Benefit
20 lacs 15 lacs 10 lacs 8 lacs 5 lacs
Logo on passes/tickets etc. ✔ ✔ ✔
✔ ✔ ✔
Logo on Ad hoardings near Bus
stands, Railway Junctions etc.

Logo on certificates ✔ ✔
Prominence of logo on Website Very high High Medium Medium Low

Publicity through social networking

Very high High Medium Medium Low
sites

Logo on promotional videos ✔ ✔

✔ ✔ ✔ ✔
Display of Advertisement on LED
screen

Logo on E-mail communication ✔

Mobile app promotion Very high High Medium Medium Low
Screen time in Digital screen Very high High Medium Medium Low

✔ ✔ ✔ ✔
Permission to conduct promotional
events

✔ ✔ ✔
Permission to distribute sample
products

Free passes to the event ✔ ✔ ✔ ✔

Promotional material in all
accommodation provided to ✔ ✔
participants
Full page advertisement &
organization profile in information kit ✔ ✔ ✔
given to all participants
Half page advertisement &
organization profile in information kit ✔ ✔
given to all participants

✔ ✔
Name/logo on notepad/stationery
 ASHOK SURESH DAS
COORDINATOR
+91 8277 061 531
p18ashok@iima.ac.in

CORPORATE COMMUNICATIONS TEAM

KRUNALI SHAH PAVITRA GARG RISHABH JAIN

+91 9769 228 279 p18krunali@iima.ac.in
+91 9971 465 990 p18pavitra@iima.ac.in +91 9167 848 045
p18rishabh264@iima.ac.in

MARKETING & PR TEAM

AYUSHMAN DUBEY SHWETA ARORA

+91 9685 516 539 p18aayushman@iima.ac.in +91 8882 928 962 p18shweta@iima.ac.in

/iimatrbs @trbsiima @redbrickraven