Presented to- Presented by-

Yash Juneja
Dr. G.K Dwivedi
Bm-018366
COMPANY OVERVIEW
• IKEA is an acronym for “INGVAR KAMPRAD ELMTARYD AGUNNARYD”.
• The worlds largest home furnishing company.
• It’s a Swedish company & was Founded in 1943 by Ingvar kamprad.
• CEO- Jesper Brodin.
• No. of Employees- 2,08,000 (2018).
• Revenue- 37.05 billion Euros (2018).
• Headquarter- Delft, Netherlands.
Products offered by IKEA
• Home improvement
• Baby & kids products
• Bathroom storage
• Beds & mattresses
• Chairs
• Clothes storage
• Cooking
• Kitchen cabinets & appliances
• Outdoor furniture, etc
SWOT ANALYSIS
Recent Trends In IKEA
• IKEA launched its first Indian store in Hyderabad last year.
• IKEA also launched its first online store in Mumbai on 19th august
2019.
• IKEA plans to set up three stores in Uttar Pradesh (UP), at Lucknow,
Agra and Noida. The company targets to invest about Rs 500 crore in
each of these proposed stores.
IKEA CONCEPT:
The IKEA Concept starts with the idea of providing a range of home furnishing
products that are affordable to the many people, not just the few. It is achieved by
combining function, quality, design and value - always with sustainability in mind.
The IKEA Concept exists in every part of our company, from design, sourcing,
packing and distributing through to our business model. Our aim is to help more
people live a better life at home.
THANK YOU