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Introduction 3
Beneficial factors driving global 4
trade
Challenges With the Key Factors of 5
the Global Business Environment
Challenges of Operating Globally 6
Strategic Challenges in Context of 7
Supply Chain
Strategy for Entering New Market 8
Opportunities and Challenges of 9
Global Business Environment
Conclusion 10
References 11
 Global business environment includes
the different factors which can
potentially impact the decision making
of the organization in global context in
terms of use of resource and capabilities.
The presentation discusses the benefits,
challenges, and opportunities of the
global business.
 The different factors which can
potentially influence the global trade are
as follows:
 Environment
 Market
 Competition
 Cost
 Management of waste
 Dynamic market
 Huge competition due to the existing
brands
 High costing
 While operating in the global
environment, P&G faces the following
challenges:
 Impact of environment
 Legal framework
 The strategic challenges in context of the
supply chain include:
 Appointing intermediaries and
 Distribution system
 Diversification strategy is useful for
entering into a new market.
 This strategy focuses on the new market
as well as new product.
 Opportunities
 Profit margin increment
 Availability of latest technology
 Diversified employees
 Challenges
 Dynamic market
 Higher cost
 Intense competition
 Customers with different perceptions
 With globalization, the profit margin of
the company can be increased
immensely. However, the company may
face challenges like dynamic
environment, higher cost, increased
competition, and different opinions of
the customers.
 Christopher, M., Payne, A. and Ballantyne, D. (2013) Relationship
marketing. UK: Routledge.
 Grant, R.M. (2016) Contemporary strategy analysis: Text and cases
edition. USA: John Wiley & Sons.
 Porter, M.E. and Heppelmann, J.E. (2015) How smart, connected
products are transforming companies, Harvard business review, 93(10),
pp.96-114.
 Porter, M.E. and Kramer, M.R. (2019) Creating shared value. In Managing
sustainable business (pp. 323-346). Germany: Springer.
 Shenkar, O., Luo, Y. and Chi, T. (2014) International business. UK:
Routledge.
 Tidd, J. and Bessant, J.R. (2018) Managing innovation: integrating
technological, market and organizational change. USA: John Wiley &
Sons.
 Wamba, S.F., Akter, S., Edwards, A., Chopin, G. and Gnanzou, D. (2015)
How ‘big data’can make big impact: Findings from a systematic review
and a longitudinal case study, International Journal of Production
Economics, 165, pp.234-246.

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