Advertising campaign

Glamor House Company

Presented by:
Gloria Lorena Pérez Pérez
Ronald Andrés García Bernal

National Learning Service SENA

Market Management Technologist
Virtual training
Madrid Cundinamarca July 2019
Company: Glamor
House

Date: August 29,

2019
Advertising campaign

Budget: 10,000,000
GLAMOR HOUSE

We are a company that provides

personalized and exclusive advice so that
our clients have a unique and
unforgettable celebration.

We have a team of professionals with

extensive experience in design and
organization of events, we work with a
human approach to provide a high level
comprehensive service and perfect
coordination.
GLAMOR HOUSE

CAMPAIGN DESCRIPTION

This is a strategic campaign

to reach the entire public of
the city and its surroundings.

We want all families to feel

happy to know our services
and satisfy each of their
needs, trusting us their
celebrations.
SWOT

STRENGTHS WEAKNESSES

Personalized service Not having enough budget

Guaranteed Quality Lack of publicity
Compliance with schedules and dates Lack of knowledge
Accessible Points

OPPORTUNITIES THREATS

Wide market New competitors

Brand recognition Low prices of competitors
Technological development Market Saturation
Service innovation
Target market Advertising Objectives
Family events
Corporate Events  Communicate customer services
Sports events
 Persuade the customer with the
Socioeconomic level message
Stratum: 2, 3, 4, 4, and 6
Population: Sincelejo-  Brand Positioning
Sucre
Age: 10 years and older
PLAN EVENTS ALL INCLUDED

Wedding

Fifteen years

Degrees

birthday

Baptisms

First Communion

Business meetings
EVENT PLANNING

Decoration service (theme

parties)

Catering service

Video and Photography

Equipment rental for Audio

Rental of lighting equipment

Assembly of tents, platforms and

menajes

Buffet and Banquets

Place Location
PROMOTIONAL GRILL

Choose our event and receive free 2 hours of time.

For each service referenced, receive a coupon for a 30% discount at

your next event

Do you want free Serenata for your party of 15? Communicate with
us