PERSONAL BRANDING PART I

Discovering, Enhancing and Keeping Your Value

June 3, 2017

Presented by
James Bisheko
At Youth Corner, SDA Kampala Central Church
jamesbisheko@hotmail.com
+256753916044
IMPORTANT DEFINITIONS TO REMEMBER
The attention economy is a star system.
“If there is nothing special about your work, no matter how hard you apply
yourself, you wont get noticed, and that increasingly means you won’t get
paid much either” – Michael Goldhaber, Wired Magazine.

Personal Brand Position

An aspirational statement of how you as a strategist want to be perceived –
David Parker.

“It’s part of the brand identity and value proposition that is to be actively
communicated to the target audience and that demonstrates an
advantage over competing brands.”
Your Value Proposition
A statement of functional, emotional and self-expressive benefits
delivered by a brand that provide value to a customer.
What is your value to others?

Positivity?
Excitement?
Happiness?
Inspiration?
Confidence?
The Brand called YOU
Good grades won’t guarantee success
You’re the CEO of the Brand called YOU.
Your most important job is to market YOU
It’s a 24/7, full-time job
A day’s consciously or sub….. markets you anyway.
Be deliberate in your actions and inactions BECAUSE;
“Your brand is what other people think of you”
TAKING STOCK OF YOUR CURRENT BRAND

Labeling Theory
Your Skill Set
Your Evolution
The Company You Keep
Balancing Your Personal Life and Professional Life
The Events You Attend
Your Worldview
Your Attitude
COMMUNICATING YOUR BRAND

 -Your appearance
 – Your actions
 – Your words
Your actions
1. ACT PROFESSIONALLY
 Establish yourself as expert in the field—path to credibility. Ex: write
 Mind your manners! Civility is still important.
 Recognize the needs and priorities of others.
 Learn to work in a team set up.
 Behave in a dignified manner
 Avoid losing your temper.
 Go the extra mile to please clients/customers
 Lead through example
Sitting posture/mannerisms
SOCIAL MEDIA
• Social media enables you to communicate your personal brand:
• It enables us to demonstrate our areas of expertise and capabilities.
• Social media can undo our personal brand. E.g. Provocative photos
• Build a following around your brand or area of expertise.
• Use of jokes, silly narratives, junk or unfounded info = bad reputation.
• Always analyze the cost-benefit ratio
• Reputation is the basis for all communications.
Collateral
• These are tangible goods – like business cards, the stationery you use,
the pen you hold, your website and whatever other stuff you use to
promote/support a brand)
• They reinforce visually and tacitly whatever it is you are trying to say
about yourself verbally.
• They lead to long-term memory retention – Creating lasting
impressions.
• Employ a designer/brand manager to develop a first-rate collateral
package for you. One who will find the best way to represent you on
paper/web.
Social Networking
• Being an active part of a social network gets your name (and your
brand) out in the open, exposing your resume, work, reputation and
ideas to a far larger audience
• The way you carry yourself in these groups is just as important as how
you act at any real world group
• Find and join a few social networks that directly relate to your
profession; potential clients, potential employers, promoters
• The growth of your brand is driven by networking. Brand you is a
team spot. Concoct your universe.
Grooming and hygiene
Cleanliness should mark the life of a Christian
– Christ Triumphant, Daily Meditation for Adults 1999, page 113.
“And the Lord said unto Moses, Go unto the people, and sanctify
them today and tomorrow, and let them wash their clothes. Exodus
19:10
“When Lord Palmerston was premier of England, he was at one time
petitioned by the Scottish clergy to appoint a day of fasting and prayer
to avert the cholera. He replied, “cleanse and disinfect your streets and
houses, promote cleanliness and health among the poor, and see that
there plentifully supplied with good food and raiment, and employ right
sanitary measures generally, and you will have no occasion to fast and
pray. Nor will the Lord hear your prayers while these, His preventatives,
remain unheeded” – Manuscript 58, 1890.
Under looked issues in grooming
Dirty hands/fingernails
Body odor
Bad hair
Bad teeth
Bad posture:
Posture
The way you stand, sit and carry yourself says a lot about your
personality, confidence level and intentions.
A person with GOOD POSTURE
stands tall,
chest up,
shoulders down,
head held high,
back straight.
Generally comes across as more; confident, trustworthy, able,
optimistic and enthusiastic
Bad posture
Shoulders curved forward,
head pushed forward and
chest caved in),
This person generally comes across as;
 a victim of some sort;
One with the weight of the world on them but unable to carry it
Sick
Wrong one
Mascarader
Communication Your Brand --------WORDS
•Texting
•Email
•Letters
•Blogs
•Website
•Telephone
 KEEPING YOUR BRAND
Be a keeper, not a sleeper
Be yourself in all situations
Dress appropriately for each setting and event you attend
Remember, first impressions last.
Apologize when you’re wrong so that the other person accepts it
Be prompt on appointments
Keep your word.
Don’t gossip
Be principled
Mind your posture.
Do all the above and more.
JAMES BISHEKO
+256753916044
jamesbisheko@hotmail.com