BCG Matrix

Telecommunication Industies
1. Star
• The product which has high market share and high growth
rate of market is also high means this is the situation where
there is a huge boom in market and we are the leader of that
boom but company has to spend allot Money on
advertisement of their products otherwise they would be out
of market cash earn by cash cow will be spend here. Data is a
star of telecommunication industry. Indian are consuming lots
of data everyday that is the sign of high growth rate into the
market. And there is an oligopoly of four companies IDEA-
VODAFONE, JIO, AIRTEL and BSNL. All have substantial market
share In Industry so the data is star of Indian
telecommunication industry.
2. Cash-Cow
• Cash cow is the product which has substantial market share
but the growth of the market is very slow so company can
earn more money in small investment. The cash earn by the
cash cow product will be use full to spend in the marketing
and advertising on the star and question mark product. Before
of the jio launch calls are the cash-cows the
telecommunication industry because they charge very high
cost for calls and they earn allots from the calls as per my
thinking there no cash-cow Indian telecommunication
industry because there is acute thought competition.
3. Question Mark
• It is the product which have uncertain share in market and the
growth rate of the market is also very much fluctuating.
Company has to take risk on the product which is I. The
category of question mark. Most of the amount collects from.
The cash-cow product are spend on this product company
should find correct question on which they wants to invest
because of the limited resources. For telecommunication
industry 5g service will be the question mark product
company has to invest heavy amount on it but return is very
much uncertain.
4. Dog
• DOG is product which has very much low growth rate and
market share is also very less companies should not invest in
such product because there no or very low demand of the
product so the further expenses on this product will not be
fruitful to the company. For telecommunication industry caller
tune service is the DOG because Join has make it free so
people do not pay extra for caller tune so company should not
spend on the advertisement of this caller tunes.