Group assignment( 50%)

course : strategic management,,

Submission date 03/12/2022 through tamiruk2008@gmail.com

NB: submission After due date is uncceptable and plagiarism will make your mark to be zero

Attempt all the following questions ( 4Qs)

Q1. Rift Valley University is one of the oldest private higher education institutions in Ethiopia. Scan
the business environment of private higher education institutions in Ethiopia and analyze the
competitive position of your institution, Rift Valley University in the market for business education.
Then answer the following questions:

1. Evaluate its mission statement against the essential components of mission statement. Its
mission statement reads: “The Mission of Rift Valley University exists to produce
graduates who are competent, committed and ethical citizens; to engage in innovative
and problem solving research; and to deliver sustainable community services”

2. Does the business school of Rift Valley University have any core competencies?If so, what
are they?

3. How might the Internet change the way in which business education is delivered especially
at this time when Covid 19 pandemic has posed a global challenge? Does the Internet
pose a threat to the competitive position of your school in the market for business
education, or is it an opportunity for your school to enhance its competitive advantage?

Q2.Read the following mini-case and answer the questions that follow.

Is Tiger Brands Strategically ready to compete and cooperate?

Headquartered in Bryanston, South Africa, Tiger Brands Limited has been one of the largest
manufacturers and marketers of food, home and personal care brands, and baby products in
Southern Africafor several decades. Founded in 1921, the consumer goods company has used
expansion, acquisitions, and joint ventures to achieve a distribution network that now spans across
more than 30 Africancountries. Apart from its operations in South Africa, Tiger Brands also has
interests in internationalfood businesses in Chile, Zimbabwe, Nigeria, Kenya, Ethiopia and
Cameroon. For the period October 2014 toMarch 2015, Tiger Brands reported a 9 percent
increase in operating profit from domestic businesses;the total group turnover increased by 7
percent to 15.9 billion South African Rand, while operatin
operatingprofit
gprofit before the IFRS 2 charges
declined by 3 percent to 1.7 billion South African Rand.In 2010, the Competition Commission
found Tiger Brands, and its competitors Pioneer Foodsand Premier Foods, guilty of anti- anti
competitive behavior and conspiring to incr
increase the price of bread.

However, Pioneer settled on a penalty of nearly 1 billion South African Rand and Premier was
grantedimmunity for co-operating
operating with the commission, while Tiger Brands, despite co-operating
co
had to paya fine of nearly 90 million Sout
South African Rand.

Tiger Brands’ statements of vision and mission, posted on their corporate website, include its
aim to be the world’s most admired brand for consumer pack packaged-goods
goods in emerging markets.
TigerBrands is also working towards being a high perfor performing, fast–moving
moving company that
operates acrossthe globe in several emerging territories.

Mission Statement: “ToTo be a high performing, fast

fast-moving
moving consumer goods company
with leading brands operating across the globe in several emerging territories.”
territories

Vision Statement: “To

To be the world’s most admired branded consumer packaged Goods
Company in emerging markets
markets.”

Questions

1. What is the chosen directional strategy used by the company? How well does Tiger Brand’s
vision and mission statements help narrow down feasible alternative strategies available for the
firm?

2. Does Tiger Brand pursue a cost leadership, differentiation, or focus strategy? Is it possible for
this company to follow a cost leadership (or cost focus) strategy and a differentiation (or
differentiation
ifferentiation focus) strategy simultaneously? Why or why not?

Q3. is a diversified state owned corporation

having many telecom products and service units under it. Among others, the four service
business units are Fixed Line Telephone, Mobile Telephone, Broadband Internet, and
Multimedia Services.. The company management conducted a systematic portfolio analysis using
the BCG matrix and categorized the business units as follows:

Category 1: Mobile telephone

Generates cash but because of fast growing market, they require huge investment to
maintain their lead

Category 2: Multimedia services

 Creates low cash but needs a lot to tap the high growth rate.

Category 3: Broadband Internet:

Requires little investment and generates cash that can be utilized for investment in
other business units.

Category 4: Fixed Line Telephone

It is not worth investing in this business unit because it creates low or negative Birr
returns.

Questions:

1. What is the objective of ethio telecom management in conducting the BCG matrix
portfolio analysis?
2. Identify which of the categories indicated above represent any of the four portfolio of
businesses (Star, Question Mark, Cash cow and dog) :
a. Category 1---------------------------------------------------------------
b. Category 2:--------------------------------------------------------------
c. Category 3: ------------------------------------------------------------
d. Category 4:-----------------------------------------------------------
3. Suggest appropriate strategy(standard strategy) to be adopted for each business unit of the
company
4. You have recently received the following email from the CEO of this company: “As you
may recall, as part of a multifarious reform program launched after Prime Minister Abiy
Ahmed assumed power in 2018, Ethiopia rolled out a privatization drive that amounts to
40% of the country's telecom sector. In addition, the government had recently opened bid
to interested investors to invest in telecom sector. In response to the bid,12 foreign
companies including Etisalat, Axian, MTN, Orange, Saudi Telecom Company, Telkom
SA, Liquid Telecom, Snail Mobile, and Global Partnership for Ethiopia, a consortium of
telecom operators comprising Vodafone, Vodacom, and Safaricom, have submitted bids
for a partial stake in the country’s giant telecommunications monopoly. I expect this to
completely change the business game in telecom sector. I have been hearing that Micheal
Porter’ five forces model will enable companies to evaluate whether a business is
operating in a profitable industry. I would like to know more about this model so that I
can analyze the competitive position of Ethio telecom’s investment in expanding its
operation in Ethiopia.” Explain to the CEO how this model enables it gain competitive
advantage within telecom business context in Ethiopia and in Africa.”

Q4. Identify and briefly explain 10 common problems of strategy implementation that
Ethiopian public business companies face.