Overview

Joint venture between Bharti Enterprise and Axa group.

74% stake from Bharti and 24% from Axa.
Launched its national operations in December 2006.
VISION
“To be a leader preferred Company for Financial Protection and Wealth
Management in India.”
 PRODUCTS
Protection Plans
Child Plans
 Bharti Axa Life eProtect
 Bharti Axa Life Bright Stars
 Bharti Axa Life Elite Secure
Edge
 Bharti Axa Life Family Income
 Bharti Axa Life Future Champs
Secure
 Bharti Axa Life Power Kid
 Bharti Axa Life Protect Plus
Insurance Plan
 Bharti Axa Life Premium Waiver
Rider
 PRODUCTS
Investment Plans
 Bharti Axa Life Save Confident
 Bharti Axa Life True Wealth
 Bharti Axa Life Aajeevan Anand
 Bharti Axa Life Monthly Income
Plan
Retirement Plans
 Bharti Axa Life Swasthya
Sanjeevani
 Bharti Axa Life Future Champs
 Bharti Axa Life Wonder Years
Retirement Plan.
Marketing Team Structure
Marketing
Head

Channel
Product and
Development
Brand Head
Head

Brand and Regional HO channel

Product
Public Relation Marketing Development
Manager
Manager Manager Team

Trade
Marketing
Manager

Assistant
Marketing
Manager
 SWOT

STRENGTH
 Brand value WEAKNESS
 Target Group
 Digital Presence Penetration Level
 Products Agents
 Financial Backing
 Experience in Business
 Promotions
 SWOT
OPPORTUNITIES
THREATS
 Huge market  Economic Laws
 Growing Economy  Competition
 Health Issues  Pricing
 Cross Selling
 Online Insurance Bancassurance
Platform Agents Model

Strategy
Framework

Corporate
Product Direct Sales
Social
Portfolio Force
Responsibility
 PROMOTIONAL STRATEGY
• Print Media
 Newspaper
 Pamphlets
• Televison
• Word of Mouth
• Online Channels
• Hoardings
• Local Event