METHODS OF

GENERATING IDEAS
GROUP4 :
ORDOÑO,Owdee Shane A.
SABADO,Daenielle Joseph D.
o Either one or combination of
methods given can be employed by by
the entrepreneur in generating new
ideas
o Including: focus groups, brain
storming,brainwriting and problem
inventory analysis.
1.FOCUSED GROUP DISCUSSION (FGD)

o A moderator leads a very open,free-

flowing and in-depth discussion with a
group who can provide perceptives
concepts for a new product or services
that the market need.
2.BRAINSTORMING
o Similar to FGD , that allows the members to share
inspired ideas using this following rules:
No destructive criticism or judgement
Wilder ideas are accepted
More ideas are preferred
Improvement for others’ ideas is allowed
oThis is a FUN discussion with lenient rules
3.BRAINWRITING /INTERNET
BRAINSTORMING
o Same as brainstorming except that the channel
used is not face-face,but writing or online.
oUsing this process it takes a longer to
respond,depends on the availability of the
participants in aswwring the questionnaires online.
4.PROBLEM INVENTORY ANALYSIS

o Similar to FGD except the members are already given

an inventory of product or services.
oThey will just identify the enthralling problems given in
the list to be a potential product or services instead of
generating the ideas from them.