RECOGNIZING

POTENTIAL MARKET:
SCANNING THE MARKETING ENVIRONMENT:
METHODS OF GENERATING IDEAS

LIFECOLLEGE
MOLDING CHAMPIONS
 METHODS OF GENERATING IDEAS

Recognizing and understanding the vast sources of opportunities is one

difficult activity to do. Also, the methods of generating ideas may be
overwhelming to undergo through. Either one or a combination of the
methods given can be employed by the entrepreneurs in generating new
ideas.
 METHODS OF GENERATING IDEAS
FOCUSED GROUP DISCUSSION (FGD)
In this method, a moderator handles
a very open, free-flowing, and in-
depth discussion with a group of
people who can provide the
insightful ideas about a new product
or service that will fill a market
need.
BRAINSTORMING
Similar to an FGD,
brainstorming is an activity
that allows the participants to
share creative ideas using the
following rules:
(a) No destructive criticism or
judgement is allowed.
(b) Wilder ideas are accepted
(c) More ideas are preferred ,
and
(d) Improvement of others’
ideas is allowed.
In short, brainstorming is a fun
discussion with lenient rules.
 METHODS OF GENERATING IDEAS

BRAINWRITING OR INTERNET
BRAINSTORMING
This is exactly the
same as
brainstorming
except that the
channel used is not
The results of
face-to-face, but in
brainwriting or
writing or online. PROBLEM INVENTORY ANALYSIS
Internet
Brainstorming This method is similar to the FGD except that the
usually take longer, participants are already given an inventory of
as the answers product or service problems.
depend on the
availability of the The participants will just identify from the list
participants in given the compelling problem(s) of a potential
answering the product or service instead of generating the ideas
questionnaires from them.
online.