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Case Study
18PBA129
18PBA133
18PBA135
18PBA137
18PBA139
18PBA141
INTRODUCTION
• Devi – sole owner(M/s. Triupati Automobiles)
• Scalability – 2 commercial vehicles
• Collateral low
• Loan amount- ₹1285000
• Interest – 12% p.a
• Duration – 15 years
• Monthly instalment - ₹ 15422
Mahindra Finance
• NBFC
• 40 per cent of commercial vehicles, 22 per cent was for tractors and the rest
was for passenger vehicles
• 1993 - Commenced financing of Mahindra and Mahindra Commercial
Vehicles
• 1999 - Commenced tractor retail financing in rural and semi-urban areas
• 2001 - Total Assets crossed the Indian Rupees 10 billion mark
• 2002 - Commenced financing of non-Mahindra & Mahindra vehicles
• 2006 - Company went public
• 2008 - Commenced the home loan business
• 2011 - Reached Indian Rupees 100 billion in Total Assets and ventured into
SME financing
• 2013 - Managed assets worth Indian Rupees 1,03,290 Million
Product and services
• Tractor loan
• Utility vehicles
• Car loan
• Commercial vehicle loan
• Two wheeler loan
• Refinance
• Personal loan
• Gold loan
• FD
MF STRATEGY
RURAL STRATEGY
• Rural and semi- urban markets
• Open bank accounts and operate deposits
• Custom- made loans (FARMERS)
• Helping small and rural enterprise
• Earn and pay(internal matrix)
MOVING OUT