Professional Documents
Culture Documents
SecE - Group8 - Aravind Eye Care System
SecE - Group8 - Aravind Eye Care System
Care System:
Giving the Most
Precious Gift
Group - 08
Arjun Modi – 180103047
Aditya Koushik - 180101005
Kush Pratap Singh Bhadauria – 180101048
Ruchin Jain - 180101087
Sabyasachi Mitra - 180101079
Saurav Srivastava – 180101087
Shivam Mittal - 180101093
Jens Martensson 2
5 C’s Framework
Collaboration
Customer Alliances: Government of
Patients: Paying and Non- India, NGOs, opticians Lions
Paying Club & various medical
universities
Doctors and paramedics
World Bank, Indian
Other Hospitals (for Company Government, & State
products) Culture: Service, Humility, Government
Kindness & equality
Product Line: Medical and
educational education in eye
care sector, lenses, optical
glasses, pharmaceuticals Competition
Direct : Sankara Netralaya: 25000
surgeries
Context Joseph Eye Hospital: 27000 surgeries
•12 Million people were Sankara Eye Society: 30000 surgeries
bilaterally blind & another 8
million were unilaterally blind KG Eye Hospital: 6000 surgeries
•Limited geographical AEH - Madhurai: 95000 surgeries
presence
•Too centralized operations Indirect: IOL producers, private
and decision making clinics, etc.
Jens Martensson 3
Vision and Mission Framework
Vision
Mission
To achieve the objectives of “Vision 2020: Right to Sight”
and provide high tech eye care facilities to all by
collaborating with community stakeholders; through
expanding operations; and by significantly improving the
skills of doctors and paramedics to enable them perform
to their maximum potential.
Jens Martensson 4
Relevance of Organization in case of Environmental Changes
VISION VISION
2 Components
Envisioned Future: To
Core Ideology: To eradicate
compassionately create a
needless blindness
sustainable ecosystem of
Core Ideology Envisioned Future high-quality eye-care
Jens Martensson 5
Role of New Leader
• Follow the core ideologies and beliefs of the founder, such as Mahatma Gandhi and Shri Aurbindo Gosh (Giving
back to the society)
• Understand the code of ethics
• Not Accepting donations from sources to make profit
• Understanding different categories of staff
• Understanding the operating values
• Integrity
• Culture of Service
• Institutional Loyalty
• Expansion of Arvind Eye Care System in other states of India
• Creation of sustainable solutions to maintain quality standards
• Focus on R & D, and adapting newer technologies at economical costs
• Retention of doctors by providing good pay scales and better working conditions
Jens Martensson 6
Thank You