By: Haylee Ebersole, Shalae Hamilton

Macey Paddick, Baylee Seymour

Introduction
Agenda
● Statement of Purpose
● Location Details
● Current Marketing Plan
● New Marketing Plan
● Conclusion
Statement of
Purpose
“Torn aims to deliver trendy
clothing at affordable prices,
while creating a unique
shopping environment for its
customers.”
 Benefits
Location Details ● Charm
● Unique
● Close to the main square

Challenges

● Off the main square

● Parking
● Surrounding businesses
● Lack of traffic
 Target Market: 18-40
Current Marketing Social Media Platforms
Plan
● Facebook (7,681 followers)
● Instagram (5,524 followers)
● Twitter (96 followers)
● Snapchat

Advertising

● 417 Magazine
● Billboard (2 years ago)
 Target Market: 30-55
New Marketing Plan Social Media Platforms
- Marketing Updates ● Organic and Inorganic
○ Facebook
○ Instagram

Advertising

● Signage along:
○ North 3rd Street
○ East Brick Street
○ East Church Street
206 E Brick Street
○ East Elm Street
● Billboard along Highway 65
 Sale Events

Marketing Updates- May

● 9-10: Mother’s Day Sale (25% off)
Social Media Calendar ● 23-24: Summer Celebration Sale (25%
off summer apparel, Teachers receive
an additional 10% off)

Social Media for Sale Events

May
● 2/6: Mother’s Day Sale
○ Instagram and Facebook (Organic)
● 18/20: Summer Celebration Sale
○ Instagram and Facebook
(Inorganic)
 Outside

New Marketing ● Big front window

Plan- Store ● Replace large bushes with small
floral arrangements
Improvements ● Signage/ Logo on the house

Inside

● New floor sets

● Categorize fixtures
● Move accessories into the fitting
room
● Open upstairs area
○ Prom/Homecoming dresses
 Location Ideas
New Marketing ● Springfield
Plan- Truck ○ College Events
○ Spring/Fall Shop Hop
Locations ○ KGBX Women’s Show
○ Cider Days
● Ozark
○ Ozark Mill
○ House events
● Branson
○ Pop-Up Shops
○ House events
Conclusion

Main Focus
● Marketing Updates
● Store Improvements
● Truck Locations