Chapter 1

21st Century Supply Chains

Figure 1-1 The Integrated Supply Chain Framework

1-2
Figure 1-2 Anticipatory Business Model

1-3
Figure 1-3 Responsive Business Model

1-4
Figure 1-4 “6 F’s” of going digital

1-5
CHAPTER 1 SUPPLEMENTAL

The following slide presents supplementary material.

1-6
Successful Supply Chain Strategies
A recent Andersen Consulting study revealed six different, but equally successful,
supply chain strategies.

 Market Saturation Driven: Focusing on generating high profit margins, through

strong brands and ubiquitous marketing and distribution.

 Operationally Agile: Configuring assets and operations to react nimbly to

emerging consumer trends along lines of product category or geographic region.

 Freshness Oriented: Concentrating on earning a premium by providing the

consumer with product that is fresher than competitive offerings.

 Consumer Customizer: Using mass customization to build and maintain close

relationships with end-consumers through direct sales.

 Logistics Optimizer: Emphasizing a balance of supply chain efficiency and

effectiveness.

 Trade Focused: Prioritizing "low price, best value" for the consumer (as with
the logistics optimizer strategy but focusing less on brand than on dedicated
service to trade customers).

Source: Supply Chain Management Review, March/ April 2000, p. 29. 1-7