Professional Documents
Culture Documents
OLA CABS
PRESENTED BY:-
Wilfred Fernandes
Contents
Introduction
History
OLA’s Top Seven Cities
Services
HOW ON-DEMAND CABS WORK
Modes of payment
Competitors
OLA Market Share
SWOT (Strength Weakness Opportunity Threats)
INTRODUCTION
• Bhavish Aggarwal and Ankit Bhati are the founders of the Ola cab Both
are graduated from IIT Bombay
• Growth of Ola cabs with number of cabs in the network growing from
just 7500 in December 2013 to more than 40000 in November 2014
Bangalore
Chandigarh
Chennai Delhi
Jaipur
Delhi
Pune
Pune
Mumbai
Jaipur
Chennai
Chandigarh Banglore
Services
Services Available:
Ola Share Ola Rentals
Ola Auto Ola Outstations
Ola Pedal Ola Lux
HOW ON-DEMAND CABS WORK
1 2 3
Cash / Card
Select cab type and
Customer opens app then place order
Select payment option
and set pick up location
5 4
6
At the end of the journey the fare
The aggregator transfers is charged directly to the digital
money to the driver’s linked wallet. In case of cards, a customer
bank account in 24-28 hours. enters CVV and verification Cab picks up the
password on the app. Payment can customer and the trip
also be in cash is tracked by GPS
Modes of payment
Uber Cabs
Easy Cabs
Carpooling services
OLA Market Share
OLA
80%
SWOT
Strength Weakness
Opportunities Threats
Strength
High awareness due to aggressive TV, online and print media marketing
Drivers are the face of the Company and hence their misbehavior directly
affects the brand image
Rising competition
Uber has deep pocket and hence can burn cash heavily