SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE

QUIZ
1. Southwest Airlines seems to make money even when other airlines don’t.
What are the most important contributors to its financial success? Role of
Leadership to its success?

a) ………………………………………………………………………………………………………………

b) ………………………………………………………………………………………………………………

c) ………………………………………………………………………………………………………………

d) ………………………………………………………………………………………………………………

2. Identify SW’s different Target Markets

a)………………………………………………………………………………………………………………….

b)…………………………………………………………………………………………………………………

c)…………………………………………………………………………………………………………………

3. Pin-point the differentiated Service Concept of SW as inspired by their

Leadership

a)………………………………………………………………………………………………………………….

b)…………………………………………………………………………………………………………………

c)…………………………………………………………………………………………………………………

4. Identify the unique service delivery system of SW as inspired by Leadership

a)………………………………………………………………………………………………………………….

b)…………………………………………………………………………………………………………………

c)…………………………………………………………………………………………………………………

d)……………………………………………………………………………………………………………….
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
5. Identify the different Network operating strategies of SW and their potential
benefits and consequences

SN OPERATING STRATEGY BENEFITS & CONSEQUENCES

a.

b.

c.

d.

e.

f.

g.

h.

i.

j.

k.

l.
6. What factors contributed to the success of Southwest Airlines? Give as many
factors that you can.
a) ………………………………………………………………………………………………………

b) ………………………………………………………………………………………………………

c) ………………………………………………………………………………………………………

d) ………………………………………………………………………………………………………

e) ………………………………………………………………………………………………………

f) ………………………………………………………………………………………………………

g) ………………………………………………………………………………………………………

h) ………………………………………………………………………………………………………

i) ………………………………………………………………………………………………………

j) ………………………………………………………………………………………………………

k) ………………………………………………………………………………………………………

l) ………………………………………………………………………………………………………

m) ………………………………………………………………………………………………………
7. Analyze the implications of all data and EXHIBITS given in the case

EXHIBIT 1

EXHIBIT 2
EXHIBIT 3

EXHIBIT 4

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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
EXHIBIT 5

EXHIBIT 6

6
EXHIBIT 7

EXHIBIT 8

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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
EXHIBIT 9

EXHIBIT 1 0
SOUTHWEST AIRLINE CASE STUDY: ASSIGNED QUESTIONS

1. SW successful?

2. What factors are contributing to its success?

3. What strategy (ies) did SW follow to give it Competitive Advantage (s)?

4. Did SWA follow rules or was it a game changer?

5. How does SW Airlines make money?

6. What is SW Airline’s competitive strategy?>

7. How does SW Airlines makes money even when other airlines do not? What
are the most important contributors to its financial success

8. How should management react to SW falling next-to-last amongst all

other major airlines in on-time performances as of September 2002

9. Would you recommend a growth strategy? How would you go about it?

10. What are the implications for Southwest of the actual or

threatened bankruptcies of other US airlines?

Name:…………………………………………………………………………………………………..