Professional Documents
Culture Documents
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Fundamentals of Risk
Learning Outcomes
Fundamentals of Risk
Risk of poor
health
Personal Risks
Risk of
unemployment
Pure risks faced
Property Risks
by Individuals
Risk of
longevity
Liability Risks
PURE RISKS FACED BY INDIVIDUALS AND BUSINESSES
Risk to human
resources
Crime risk
Other risks
Intangible risk
Property Risks
Pure risks faced
Regulatory risk
by Businesses
Loss of Business
Income
Liability Risks
ATTITUDES TOWARDS RISK
Risk tolerance: Risk tolerance measures how much risk a person is
willing to endure. The level of risk tolerance an individual is willing to
take varies by age, gender, occupation, income, marital status and
expectations. There are three types of risk tolerance:
• A risk averse person is one who, given the same amount of risk,
prefers a lower but guaranteed returns, as opposed to an option that
gives higher but uncertain returns.
• A risk neutral person is one who is indifferent about risk. Thus, in
making decisions, risk will not influence his decisions.
• A risk seeker is one who loves taking risks.
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CHAPTER
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