QUALITATIVE

RESEARCH
Characteristics of a Qualitative Research
◦Human understanding and interpretation
- Data analysis results show an individual’s mental, social,
and spiritual understanding of the world. Hence, through their
worldviews, you come to know what kind of human being he
or she is, including his or her values, beliefs, likes, and dislikes.
Characteristics of a Qualitative Research
◦ Active, powerful, and forceful
- a lot of changes occur continuously in every stage of a qualitative
research. As you go through the research process, you find the need to
amend or rephrase interview questions and consider varied ways of
getting answers, like shifting from mere speculating to travelling to places
for data gathering.
-You are not fixated to certain plan. Rather, you are inclined to
discover your qualitative research design as your study gradually unfolds
or reveals itself in accordance with your research objectives.
Characteristics of a Qualitative Research
◦Multiple research approaches and methods
- Qualitative research allows you to approach or plan your
study in varied ways. You are free to combine this with
quantitative research and use all gathered data and analysis
techniques. Being a multi-method research, a qualitative study
applies to all research types: descriptive, exploratory,
explanatory, case study, etc.
Characteristics of a Qualitative Research
◦Specificity to generalization
- specific ideas in a qualitative research are directed to a
general understanding of something. It follows an inductive or
scientific method of thinking, where you start thinking of
particular or specific concept that will eventually lead you to
more complex ideas such as generalizations or conclusions
Characteristics of a Qualitative Research
◦Contextualization
- A quantitative research involves all variables, factors, or
conditions affecting the study. Your goal here is to understand
human behavior. Thus, it is crucial for you to examine the
context or situation of an individual’s life – the who, what,
why, how, and other circumstances – affecting his or her way
of life.
Characteristics of a Qualitative Research
◦Diversified data in real-life situations
- A qualitative researcher prefers collecting data in a
natural setting like observing people as they live and work,
analyzing photographs or videos as they genuinely appear to
people, and looking at classrooms unchanged or adjusted to
people’s intentional observations.
Characteristics of a Qualitative Research
◦ Abounds with words and visuals
- words, words, and more words come in big quantity in this
kind of research. Data gathering through interviews or library
reading, as well as the presentation of data analysis results, is done
verbally. In some cases, it resorts to quoting some respondents’
answers. Likewise, presenting people’s world views through visual
presentation (i.e., pictures, videos, drawings, and graphs) are
significantly used in a qualitative research.
Characteristics of a Qualitative Research
◦Internal Analysis
- Here, you examine the data yielded by the internal traits
of the subject individuals (i.e., emotional, mental, spiritual
characteristics) You study people’s perception or views about
your topic, not the effects of their physical existence on your
study.
Types of Qualitative Research
◦ Case Study
- This type of qualitative research usually takes place in the field of
social care, nursing, psychology, rehabilitation centers, education, etc. This
involves a long-time study of a person, group, organization, or situation.
-It seeks to find answers to why such thing occurs to the subject.
Finding the reason/s behind such occurrences drives you to also delve
into relationships of people related to the case under study.
Types of Qualitative Research
◦Ethnography
- Falling in the field of anthropology, ethnography is the
study of a particular cultural group to get a clear
understanding of its organizational set-up, internal operation,
and lifestyle.
-A particular group reveals the nature or characteristics of
their own culture through the world perceptions of the
cultural group’s members.
Types of Qualitative Research

◦ Phenomenology
- Coming from the word “phenomenon,” which means something
known through sensory experience, phenomenology refers to the study
of how people find their experiences meaningful. Its primary goal is to
make people understand their experiences about death of loved ones, care
for handicapped persons, friendliness of people, etc. in doing so, other
people will likewise understand the meaning attached to their experiences.
Those engaged in assisting people to manage their own live properly often
do this qualitative kind of research
Types of Qualitative Research

◦Content and Discourse Analysis

- Content analysis is a method of quantitative research
that requires an analysis or examination of the substance or
content of the mode of communication (letters, books,
journals, photos, video recordings, SMS, online messages,
emails, audio-visual materials, etc.) used by a person, group,
organization, or any institution in communicating.
Types of Qualitative Research

◦Content and Discourse Analysis

- A study of language structures used in the medium of
communication to discover the effects of sociological,
cultural, institutional, and ideological factors on the content
makes it a discourse analysis. In studying the content or
structures of the material, you need a questions or a set of
questions to guide you in your analysis.
Types of Qualitative Research

◦Historical Analysis
- Central to this qualitative research method is the
examination of primary documents to make you understand
the connection of past events to the present time. the results
of your content analysis will help you specify
phenomenological changes in unchanged aspects of society
through the years.