Social Capital as a vital

Component for
Entrepreneurial Success
in the VUCA World
Bhavana Purohit
BBA
  Social capital broadly refers to those factors of effectively
functioning social groups that include such things as interpersonal
Introduction relationships, a shared sense of identity, a shared understanding,
shared norms, shared values, trust, cooperation, and reciprocity.
 VUCA is a popular acronym to describe today’s business
environment.
 V – Volatile

The VUCA  U – Uncertain

 C –Complex
World
 A – Ambiguous
  Influence and Effectiveness
 Financing
Need For  Word-of-Mouth Marketing

Social Capital  Associations

 Personnel Hapiness and Health
 Informal Institutional
networks ties

Measuring
Social Capital DENSITY DENSITY

Diversity Diversity
  On Employee Performance – Increased Productivity
IMPACT OF  On Business Development
SOCIAL  Organisation Culture

CAPITAL
Negative
Social Capital