PROJ-COMM

PRESENTATION
BRANDSCAN – TAPMI
 THATSPERSONAL.COM
• Company Launched in 2013
• Specializes in discreet delivery of sexual well-being products.
• Launched the self pickup facility in April 2013 which has been the most
preferred delivery option by customers.
• Trending figures of sales in major cities like Mumbai, Delhi, Bangalore.
• Has major pull of women customers buying in bulk orders from cities like
Baroda, Thiruvananthapuram and has trended a hike in sales figures
during festive seasons.
• Has won the most innovative start-up award by IAMAI in 2015.
 NEED FOR MARKET RESEARCH
• Indians have a stigma of buying sexual wellness products.
• Indian women express curiosity over sexual wellness products even in tier
-2 cities
• Indians lack accessibility to the products as they are in the grey area of
the Indian Internet laws.
• To create awareness to customers about thatspersonal.com’s products
and make use of their curiosity without having them to step out of their
comfort zone.
 RESEARCH OBJECTIVES
• Would customers be inclined to purchase if an offline or semi-online mode
of purchasing were offered by the website with the advent of social media
and mass messaging.
• Would they be willing to use coupons/gift vouchers from the website as an
appropriate gift to their friends/lovers/spouses.
• To understand the age group of audience curious about the products but
are blocked by their stigma.
• To understand the preferred mode of purchase for the audience of the
same age group
 URBAN LADDER
• Started in 2012 with 35 designs. Customers inspired by their uniqueness
of designs.
• Major competitor pepperfry.com
• Plans to open up offline stores in major cities
• Is actively expanding its presence to tier 2 cities
• Has just laid off 40% of its workforce to turn profitable
• Is eying IPO in 3 years.
 RESEARCH OBJECTIVES
• To study bias about online furniture delivery and time taken to deliver the
product as compared to local retailer.
• To study customer preferences between an online store vs offline store
• Ideal delivery time and quality expected by customers.
• To study the bias in buying décor products from urban ladder.