A STUDY ON CONSUMER PERCEPTION TOWARDS

ONLINE SHOPPING:EVIDENCES FROM

CONSUMERS OF DARAZZ ONLINE

Presented by:-
SIMRON DYOLA
 Introduction
• Online shopping has become popular among people which have become techno savvy and
feel very comfortable in using internet.
• Most of the companies start using the internet transaction which yield the benefits of
cutting marketing costs and reducing the price of their products and service in order to stay
ahead in highly competitive market.
• Internet is the best non store measure which is commonly used by todays user for shopping.
• Daraz is one of the convenient online shopping in Nepal.
• Daraz is the unlimited Nepali ecommerce website that offers a solution for all needs of
customers.
• Daraz is a global online marketplace with ecommerce stores in Pakistan,Bangladesh,
Nepal, Sri lanka and Myanmar.
• Daraz strives to provide customers the best shopping experience in Nepal.
• The online store is updated daily and new products are added every day to cater to all your
needs.
 Statement of the problem
• Online trading acquiring huge growth, along with the growth of online
purchases who attains plastic money life style.
• Emerging market focus on the pricing methods, security facility and
usefulness of e-Market.
• Shipping charges, timely delivery and cash on delivery facilities
encourage most of the middle class buyers to get into e-purchasing.
 Objectives of the study
• To know the type of products purchased by consumers through
Daraz Online shopping.

• To identify the factors influencing consumer to buy online

• To examine the relationship between product quality and

consumer's perception towards Daraz online shopping.

• To identify the relationship between price and consumer’s

perception towards Darazz online shopping.
 Methodology
• A research is a systematic method of finding solutions to problems.
• Aim to this study to find out the consumer perception towards the
daraz online purchasing in Kathmandu valley.
• The data analysis has been analyzed from questionaries' survey.
• A study based on primary source of data
Conceptual
… Framework

Brand

Consumer's
perception
towards online
shopping in
Kathmandu
Valley Product
Security
quality
 findings
• It includes the demographics analysis and the interpretation of primary
data collection via questionaries‘ .
• The demographic characteristic of respondent under study which
includes gender, age, income level, education level, profession.
• People compare prices in online stores and then review all feedbacks
and rating about product before making the final selection of product
and decision.
• The online shopping are overall satisfied with the prices, delivery etc in
comparison with the location of the city.
• The number of times internet is being used for online shopping where
some respondent have shown that they have shopped online only once a
month or in a weekly basis etc.
• Online shoppers are more motivated to buy online as it is easy in
payment, and it is time saving.
 Conclusion
• Major conclusion of this study is that brands, product quality and security which
plays major role in shaping the consumer perception towards online shopping.

• Higher the product quality, positive will be the consumer perception.

• The quality of products obtainable online and dealings for service delivery are yet
to be uniform.
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THANK YOU !!!