 THE ANALYSIS OF CUSTOMER PREFERENCE TOWARDS

PRODUCT AND SERVICES OF AXIS BANK.

 PRIMARY OBJECTIVE:-
 To measure Consumer Preference About Various
Products And Services of Axis bank Pimpalgaon.
 To Study Customer Satisfaction with the services
provided by Axis bank.
 To Find customers expectations from Axis bank.
SECONDARY OBJECTIVE:-
 To study Products And Services of Axis Bank.
 To study Competitors Of Axis Bank Pimpalgaon.
  Vision & Mission :-
 Customer service and product innovation tuned to diverse needs of individual and
corporate
 clientele.
 Continuous technology up gradating while maintaining human values.
 Progressive globalization and achieving international standards.
 Customer Satisfaction through providing quality service effectively and efficiently.

 Vision And Values

 To be the preferred financial solutions provider excelling in customer delivery
 through insight, empowered employees and smart use of technology.

 Core Values
 Customer Centricity
 Ethics
 Transparency
 Teamwork

 PRODUCTs :-

 Accounts
 Deposits (Saving account and current account)
 Loans
 Cards
 Forex
 Investments
 Insurance
 Payments
Services

 Bill Pay
 Tax E-payment
 Direct Tax Payment
 Mobile Banking
 Lockers
 Online Shopping
 E-Statement
• ATM
 {Private Banks}

 ICICI

 HDFC

 KOTAK MAHINDRA BANK

 INDUSLAND BANK

 YES BANK

 FEDERAL BANK
Thank you…