July 2, 2018

REVIEW TIME
What is Communication?
 What is Communication?
It is the sharing or
exchanging of
thoughts, ideas, and
feelings with others or
within a group.
- Oxford Advanced Learner’s
Dictionary
 What is Communication?
Groenbeck (1990) also
defined communication as
the glue that holds together
societies; the withness part
of the Latin term cum-
munis (to work publy
together with)
 Models of
Communication
 Two Models of Communication

Shannon-Weaver Model
David Berlo Model (SMCR)
SHANNON-WEAVER
MODEL
 Shannon-Weaver Model
This is the first major model for
communication, created in 1949.

Created by Claude Elwood Shannon

and Warren Weaver for Bell
Laboratories.
 Shannon-Weaver Model
 mother of all communication
models
 a linear or one-way process
consisting of five elements.
Elements of the Shannon-
Weaver Model
 Elements of Shannon-Weaver Model

INFORMATION SOURCE
-also the sender, the person who makes
the message, chooses the channel and
sends the message.
Elements of Shannon-Weaver Model

TRANSMITTER
encodes the message into signals
 Elements of Shannon-Weaver Model

CHANNEL
Channel is the medium, way, or manner
used to send message
 Elements of Shannon-Weaver Model

DECODER
decoder of message from the signal
 Elements of Shannon-Weaver Model

DESTINATION
The one who gets the message or the
place where the message must reach. The
receiver provides feedback according to
the message.
 DECODER
INFORMATION TRANSMITTER
SOURCE CHANNEL DESTINATION

SENDER TEXT IPHONE RECEIVER

IPHONE
(BOY) MESSAGING (GIRL)

SHANNON-WEAVER MODEL
DAVID BERLO MODEL
 DAVID BERLO MODEL
Also referred to as the SMCR Model of
Communication

Created by David Berlo in 1960.

Elements of the SMCR
MODEL
 The Communication Process
SENDER
is the party that sends a message.
 The Communication Process
MESSAGE
is the information to be conveyed.
 The Communication Process
CHANNEL OF COMMUNICATION

is the manner in which the message is sent.

 The Communication Process

RECEIVER
is the target of communication
 The Communication Process
NOISE OR INTERFERENCE
It is anything which modifies, or disrupts a
signal as it travels along a channel between a
source and a receiver.
SENDER CHANNEL RECEIVER
MESSAGE

NOISE

SMCR MODEL (BERLO)

Assignment (LMS)
Let’s have a
game…
CHARADES
Types of Communication
Verbal and Non-Verbal
Communication
Verbal Communication
 The Types of Communication
VERBAL COMMUNICATION
- Refers to that communication which is done
with the help of words. This is effected
through the use of language as a tool for oral
communication.
 Non-Verbal
Communication
 The Types of Communication
NON-VERBAL COMMUNICATION
This is effected through sign languages,
bodily movements, gestures, facial
expressions, haptics (touch), chronemics
(time), proxemics (space).
 TEST YOUR
UNDERSTANDING
Verbal Communication
Non-Verbal Communication
Verbal Communication
Non-Verbal Communication
Application
 Non- Verbal
Verbal Communication
Communication
 Criteria
Accuracy of 10
Enumerated Similarities
and Differences

Organization of 5
thoughts