IMAGING AND DESIGN

FOR ONLINE ENVIRONMENT

GUESS WHAT?
What is the most visited
website in the world?
CLUE:
Thesite’s mission statement is “to
organize the world’s information
and make it universally
accessible and useful

GOOGLE
On December 2014,
Alexa.com, a renowned
website for ranking web
page popularity, ranks this
website number one in the
entire world.
BASIC PRINCIPLES
OF
GRAPHICS AND
LAYOUT
Thevisual weight of objects, texture, colors,
and space is evenly distributed on the
screen.
When visiting a website, check if one side
holds the same amount of weight on the
other.
Thecolors should also have a similar visual
weight.

BALANCE
An area in the design that
may appear different in size,
texture, shape or color to
attract the viewer’s attention.

EMPHASIS
Visual
elements guide the
viewer’s eyes around the
screen.

MOVEMENT
Theseare the repeating visual element on
an image or layout to create unity in the
layout or image.
Rhythm is achieved when visual elements
create a sense of organized movement.

PATTERN, REPETITION
AND RHYTHM.
Visual elements create a sense
of unity where they relate well
with one another.

PROPORTION
Thisuses several design elements
to draw a viewer’s attention.

VARIETY