This document provides guidelines for effective coupon and leaflet distribution. It recommends planning distribution points at traffic generators and assigning a crew to distribute coupons and leaflets during busy times. The crew should be oriented on the coupon contents and should hand out one per person at traffic generators, not in front of the store, to distribute all quantities without waste.
This document provides guidelines for effective coupon and leaflet distribution. It recommends planning distribution points at traffic generators and assigning a crew to distribute coupons and leaflets during busy times. The crew should be oriented on the coupon contents and should hand out one per person at traffic generators, not in front of the store, to distribute all quantities without waste.
This document provides guidelines for effective coupon and leaflet distribution. It recommends planning distribution points at traffic generators and assigning a crew to distribute coupons and leaflets during busy times. The crew should be oriented on the coupon contents and should hand out one per person at traffic generators, not in front of the store, to distribute all quantities without waste.
Key to effective Couponing/ leafleting is to plan your distribution
Know your traffic generators to determine your distribution points Assign a crew to do coupon/ leaflet distribution Orient crew on coupon/ leaflet contents, this can be product or promo details LEAFLET Handout coupons/ leaflets where your traffic generators are, and DISTRIBUTION consider the timing of distribution PLAN Do not distribute coupon/ leaflet in front of your store, or store entrance/ façade Handout one coupon/ leaflet per person Ensure to distribute all allocated coupon/ leaflet quantities, and avoid wastage