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LEAFLETING GUIDELINES

Key to effective Couponing/ leafleting is to plan your distribution


Know your traffic generators to determine your distribution points
Assign a crew to do coupon/ leaflet distribution
Orient crew on coupon/ leaflet contents, this can be product or
promo details LEAFLET
Handout coupons/ leaflets where your traffic generators are, and DISTRIBUTION
consider the timing of distribution PLAN
Do not distribute coupon/ leaflet in front of your store, or store
entrance/ façade
Handout one coupon/ leaflet per person
Ensure to distribute all allocated coupon/ leaflet quantities, and avoid
wastage

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