C HEMW O RL D MARKETING CORPORATI ON

Chemworld Fragrance Factory is your one-stop-shop for all your perfumery needs –
with hundreds of fragrance oils, essential oils, a wide selection of perfume bottles &
boxes, and raw ingredients fit for every fragrance application. We help with the design
and printing of custom lables – an important aspect in our customers’ brand of
perfumes. We are the leading center for hands-on fragrance workshops where we
share knowledge and teach techniques on blending and marketing customized
perfumes.
•Chemworld Marketing Corp. is a chemical distribution company established in
1985 by chemist Fred C. Reyes, after a fruitful 9 years stint in manufacturing
and technical sales with Du Pont and Union Carbide.
•In 1987, the company incorporated with the investment of Gerry Yazon, the
former boss of Fred in Union Carbide.
•Chemworld focused on distribution of specialty chemicals in the personal care
and food industries.
•With its reputation as a reliable and trusted source of specialty ingredients,
fragrances and flavors, Chemworld supplies most of the major multinational
and local companies in the Philippines through the years.
•To maintain its leadership in the industry, Chemworld has nurtured a strong
partnership with its suppliers from around the globe.
•Its extensive library of formularies includes the latest breakthroughs in
product development in Europe, USA and Asia.
 C HEMW O RL D MARKETING CORPORATI ON

TEN
S TRA TE G IC
DECISIONS
 When it comes to Design of Products,
CFF focuses on the information about
the specific scent, oils or perfumes.
DE S IG N O F It's because of their target market are
G O O DS AND Resellers or the one whose looking
SERVICES supplier offorPerfumes.
 CFF Adapt the online selling or
webstore. We have own website,
Shopee, Lazada, and Beauty
Manila (commission) .
CFF have a every month
promo. Giving Special promo
DE S IG N O F for Perfumers Club Member
G O O DS AND Always provide the client needs.

SERVICES
 They have Quality control specially
this company is Chemicals it is
required to always check the
Quality of the products.
CFF always give samples every
production to QC Retention as
required by FDA who checks the
M A N A G IN G
quality or the chemical levels that
QUALITY have in every perfumes and oils.
 CFF is a retail and manufacturing
company, they are the one whose
producing or manufacturing their
products. I think its an advantage
specially in terms of cost of raw
materials compare if they will buy a
finished goods.

PRO C ES S
A ND
DESIGN
 CFF Warehouse are located in Taguig
Lower Bicutan and their branches are
in in Alabang Festival Mall, Ayala
Fairview, Lucky China Town and many
more in Metro Manila. this case they
not consider only on how they can
distribute or allocate the products to
their branches but also the cost of
having a warehouse.
Next is their branches, their branches
LO C A T IO N
located on the area of mall that
S TRA TEG Y cannot be seen easily because their
target market are wholesaler or
reseller of their product.
LA Y O U T
S TRA TEG Y
LA Y O U T
S TRA TEG Y
 They have nice structure in terms of by
department have Human Resource
Department, Finance Department,
Accounting Department and many
more that their people can
concentrate to their specific jobs.
They giving also incentives to branches
staffs if they reach their quota. it is
also a good strategy for the branches
H U M A N staffs to push their limit in terms of
selling. They giving also OT pay and
RES O U RC ESA N D
meal allowance if you exceed to one
JOB DESIGN hour OT.
 Main goal of this strategy is to be
cost effective, and to develop
trusted partners or suppliers.
In this case CFF buying their
products of their raw materials in
China because its more low in
S U P P LY- C H A I N cost if they import raw materials
M A N A G E M E N T unlike if they purchased raw
materials in the Philippines.
 In CFF there are Warehouse Personnel
and Managers and have also the
Inventory Department whose analyze
the allocation of products and
scheduling of production and maintain
the balances of the products. They
have also the Purchasing Department
whose dealing with the supplier and
follow up some collection to maintain
the good relationship to supplier. Then
the Inventory Accountant that monitor
INVENTORY the operation if all in and out are
M A N A G EM EN T documented and updated the system.
They have also the stockman in the
branches whose accountable to the
products.
 In this strategy decisions, it focuses on
how much product is required to be
produced for the customer and it is
handled by Inventory Department. The
Branch managers sending their
Inventory Forecast every month end to
be the basis also in production. They
are not producing products right
away, they analyze first the balances
and forecaste of every products.
S C H E D U LIN G
 • This strategy focuses on maintaining
people and machines, as well as,
process in other to maintain a reliable
and stable production process. In this
case they have people in charge in
Raw materials, Production, Finished
goods and also the dispatch of
products from warehouse to branches.

• There are Operation and Process

MAINTENANCE Control Team.
RE C O M M E N DA TIO
N
IN VENTORY
MANAGEMENT
Should stablished the FIFO on the branches
Should stablish bar codes to their products

TA R G E T MARK E T
Expand their target market and try to locate their
branch to area that can be easily find by
customers
MANAGING QUALITY
Try to create and adapt new scents that is in
demand on markets.