COMMUNICATION

Organization and Management

 Studies show that managers spend over 70% of their
time communicating.

 If this is so, why do most managers identify

communications as their #1 challenge?

There is a big difference between doing it, and doing it

well
Communication
Effective communication is important for the
development of an organization.

It is something which helps the managers to perform

the basic functions of management- Planning,
Organizing, Motivating and Controlling.

effective communication is a building block of

successful organizations”. In other words,
communication acts as organizational blood.
 Importance of communication in an
organization
1. Promotes Motivation
2. Source of information
3. Communication play crucial role in altering
individual’s attitudes
4. Helps in socializing
5. Assists in controlling process

An effective and efficient communication system

requires managerial proficiency
 Communication Flows in Organization
1. Downward
from a higher level in an organization to a
lower level is a downward communication.
Purpose:
 Providing feedback on employees performance.
Giving job instructions
Providing a complete understanding of the employee
job as well as to communicate their job is related to
others job in the organization
 Communicating the organizations mission and vision
Highlighting the areas of attention
 Communication Flows in Organization
2. Upward

Communication that flows to a higher level in an

organization is called upward communication.

It provides feedback on how well the organization

is functioning.

The subordinates use upward communication to

convey their problems and performances to their
superiors.
 Communication Flows in Organization
3. Lateral / Horizontal

Communication that takes place at same levels of

hierarchy in an organization is called lateral
communication

i.e., communication between peers, between

managers at same levels or between any
horizontally equivalent organizational member.
 Communication Flows in Organization
3. Lateral / Horizontal
Advantage :
 It is time saving
It facilitates co-ordination of the task.
It facilitates co-operation among team members.
It provides emotional and social assistance to the
organizational members.
It helps in solving various organizational
problems.
It is a means of information sharing
It can also be used for resolving conflicts of a
department with other department or conflicts
within a department.
 Communication Flows in Organization

4. Diagonal Communications

Communication that takes place between a manager

and employees of other workgroups is called diagonal
communication.

It generally does not appear on organizational chart.

 Communication Flows in Organization

5. External Communications

Communication that takes place between a manager

and external groups such as - suppliers, vendors,
banks, financial institutes etc..
.
Communication Flows in Organization
 TYPE OF COMMUNICATION
Formal Communication

Formal communication generally follows a

well-defined hierarchical pattern and
periodicity.

Memos, circulars, instructions, guidelines,

clarifications, agreements and reports are
some of the channels that facilitate the flow of
formal communication in business
organizations.
 TYPE OF COMMUNICATION
Informal Communication

This type of communication takes place in an

unstructured manner and outside the formal
forums.

There is an element of spontaneity in this

communication. Informal communication works well
in smaller, loosely knit organizations.

It is used more often in situations where there are

no rigid hierarchical tiers.
 TYPE OF COMMUNICATION
Lateral Communication

Lateral communication generally takes place in

an organization and is neither upward nor
downward.

It proceeds in a horizontal manner and takes

place among equals and at peer level.

It may also be described as peer level

communication.
 TYPE OF COMMUNICATION
Interactive Communication

Essentially a two-way process.

It takes place through meetings, conferences,

teleconferencing, multimedia presentations,
group discussions and other such active two-
way exchanges.

Interactive communication is most appropriate

when the message or subject is to be
presented at length,
 TYPE OF COMMUNICATION
Mass Communication

Mass communication is distinctive in view of its

scale. Essentially, it addresses a large mass of
people.

Public speaking, newspapers, magazines and

journals, radio, television, dotcoms, etc. are
channels of mass communication

Mass communication has developed into a

specialized area of study.
 TYPE OF COMMUNICATION
Grapevine
Grapevine is a kind of informal communication
that prevails in organizations and businesses.

The source of such communication may not be

clear. It spreads by way of gossip and rumors.

It travels through informal networks and quite

often travels faster than the formal messages.
Sometimes, it gets more powerful and
becomes more receptive than the formal
communication.
 ROADBLOCKS OF COMMUNICATION

1. Expectation and Perceptions

2. Selectivity

3. Distractions

4. Information overload

5. Negative attitude toward the situation

BENEFITS OF EFFECTIVE COMMUNICATION

1. Building a Team

2. Making Things Clear

3. Managing Diversity

4. Dealing with Problems

5. Surviving Catastrophe
THANK YOU
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