A process of acquiring knowledge,

skills or technique through experience,

practice or instruction. It changes
behavior of individual more
permanently.

2
1. Helps to understand and predict human behavior at work.
2. Helps to manage diversity
3. Helps to adapt changing technology
4. Helps to maintain TQM
5. Facilities organizational change and development

3
 Learning Process in OB

1. Stimulus
- the source of motivation or incentives.

2. Response
- the reaction of learner towards the stimulus.

3. Motivation
- the drive to encourage individual to learn.

4. Rewards
4
- are incentives satisfying the motive.
1. Change in behavior
- change can be positive or negative, good or bad but
organization always seeks positive changes in behavior

2. Relatively permanent
- the behavioral change should be relatively permanent.

5
3. Experience
- example, ability of work based on maturation cannot be
considered as learning.

4. Reinforcement
- practices in activities must be regular or at least repeated at
minimum possible time.

6
 Classical Conditioning
theory
• developed by Ivan P. Pavlov (1849-1936)
• the first theory in the area of learning
• introduced a simple cause and effect
relationship between stimulus and
response.

7
Operant Conditioning Theory

• developed by Burrhus Frederic Skinner

(1904-1990), a psychologist
• method of learning that occurs through
rewards and punishments for behavior.
Through operant conditioning, an
individual makes an association between
a particular behavior and a consequence

8
Cognitive Mapping Theory

• established by Edward Tolman

(1886-1959), an American
psychologist.
• primarily based on how events
and objects are related to each
other.

9
Social Learning Theory

• proposed by Albert Bandura in

1977
• believes that behavior is the
function of consequence.

10