Age Based Segmentation Gender Based Segmentation

< 18 Yrs
10% Female
20%
35-54 Yrs
34%

18-34 Yrs Male

56% 80%

Education Based Segmentation Purpose of Visit

Master's Completed 10 Post-Purchase Explore
20% 36%
Master's Student 5

Bachelor's Completed 8

Bachelor's Student 5

10th Completed 3 Purchase

44%
Below 10th 2
Explore Purchase Post-Purchase
 Information Search Knowledge of Alternatives
Others
Advertisements 14%
Friends/Family
28% 17%
Vijay Sales
43%

Promotiomal Offers Reliance

55% Digital
43%

Recommend to Friend
No
0%

Yes
100%
 Reason for Purchase Knowledge of Alternatives
Post-Purchase Others
Promises 15%
32%

Product Pricing Vijay Sales

41% 50%
Reliance
Digital
Add-on Accessories
35%
27%

Purchasing Experience

No
9%

Yes
91%
Was the store able to honor Are you satisfied with the
it’s Promise? post-purchase experience?

No No
30% 30%

Yes Yes
70% 70%

Have you ever felt the need to

switch from Croma Store?

No
30%

Yes
70%