Vivid Violets:

Maria, Sissy, Valerie & Abby

WHAT IS UBER?
• Uber is an app and taxi service that connects riders and drivers with
the tap of a button by using their phone’s GPS capabilities
• How Uber works -https://www.youtube.com/watch?v=G8VjcZeuvmo
 HISTORY
• 2008 – Travis Kalanick first hears the idea of Uber at technology conference.
• 2009 – UberCab is launched in San Fransisco
• 2011 – Uber launches in New York City
• 2014 – UberPool – Uber’s version of carpooling
• 2015 – Assault and battery incident - Uber launches a panic button
• 2015 – Data breach exposing 50,000 drivers information
• 2015 – Uber launches UberSelect – high end rides
• 2015 – UberEats – on demand food delivery
• 2015- Employees vs. Sub Contractors
FOCUS – PRICING PROBLEMS
• How much drivers earn vs how much Uber makes on a sale
• 80/20 split
• Tips
• Competitors pricing & surge pricing
• Insurance
DRIVERS AREN’T MAKING ENOUGH
SWOT
• Strengths:
• Trustworthy payment system
• Quick & Easy process
• Driver rating system
• Unlimited fleet of vehicles
• Weaknesses:
• Driver earnings
• Insurance risk
• Surge pricing
SWOT
• Opportunities:
• Line up with competitors pricing
• Implementing a reward system
• Building relationships with other companies
• Partnering with events
• Threats:
• Fraud chances within the app
• Self-driving cars
• Drivers leaving for competition
RECOMMENDATIONS
• Uber needs to line up with competitors pricing
• Eliminate surge pricing
• Increase drivers pay percentage
• Allow for tips 100% through the app
• Stay out of the self-driving cars market until proven safe
• Keep customers safe
CONCLUSION
• Uber has been one of the most successful startup companies ever
WORKS CITED
• Uber Logo - https://www.wired.com/wp-
content/uploads/2016/02/Uber_Logobit_Digital_black.jpg
• Uber app image -
http://www.roboticstrends.com/images/wide/uberselfdrivingcar.jpeg
• Infographics - https://www.buzzfeed.com/johanabhuiyan/what-uber-drivers-really-
make-according-to-their-pay-stubs?utm_term=.kq38WA4zb#.gl3b1vWr5
• Uber Phone –
https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-
gif.gif
• Uber Unfair –
http://s.newsweek.com/sites/www.newsweek.com/files/2014/11/19/uber.jpg
• Uber Success –
https://gh-prod-ruby-
images.s3.amazonaws.com/uploads/image/file/12/UberEarlyTraction-300x275.jpg
THANK YOU!

Questions?