Professional Documents
Culture Documents
Copyright © 2007
2010 Pearson Education, Inc. Slide 1-1
Facebook and MySpace: It’s All About
You
Class Discussion
Examples
YouTube, Photobucket, Flickr, Google, iPhone
MySpace, Facebook, LinkedIn
Second Life
Wikipedia
Source: [1] Slide 1-9
Types of E-commerce
Classified by market relationship
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to-Consumer (C2C)
SOURCES: eMarketer, Inc., 2009a; U.S. Census Bureau, 2009b; authors’ estimates.
Radio
2001–2006: Consolidation
Emphasis on business-driven approach
2006–Present: Reinvention
Extension of technologies
New models based on user-generated content, social
networking, services
Source: [1] Slide 1-19
Early Visions of E-commerce
Computer scientists:
Inexpensive, universal communications and computing
environment accessible by all
Economists:
Nearly perfect competitive market and friction-free
commerce
Lowered search costs, disintermediation, price
transparency, elimination of unfair competitive advantage
Entrepreneurs:
Extraordinary opportunity to earn far above normal
returns on investment—first mover advantage
Source: [1] Slide 1-20
Insight on Business
The Internet Investment Rollercoaster
Class Discussion
Perfect competition
Information asymmetries persist
Disintermediation
First mover advantage
Fast-followers often overtake first movers
Business:
New technologies present businesses with new ways of
organizing production and transacting business
Society:
Intellectual property, individual privacy, public welfare
policy
Source: [1] Slide 1-24
The Internet
and the
Evolution
of Corporate
Computing
Figure 1.9, Page 44
Slide 1-29
Cases
https://www.forbes.com/sites/shephyke
n/2018/07/22/amazon-the-most-
convenient-store-on-the-
planet/#70b67d141e98
https://techcrunch.com/2018/04/04/alib
aba-grab/
https://www.techinasia.com/its-
confirmed-alibaba-backed-lazada-is-
buying-redmart Slide 1-30
Cases
https://www.techinasia.com/taobao
https://www.techinasia.com/southeast-
asia-ecommerce-stats-2018
https://www.techinasia.com/talk/southe
ast-asia-ecommerce-potential
https://www.bigcommerce.com/case-
study/kidstuff/
Slide 1-31
Reference
Slide 1-32