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• Red bull gives you wings


It is hard to imagine that anyone who saw Red
Bull's advertising slogan would actually believe
the caffeinated soft drink "gives you wings", but
in litigation-hungry America, the claim has been
officially falsified.

Benjamin Careathers, a regular consumer of the
fizzy drink, sued the company for false
advertising, arguing that after 10 years drinking
Red Bull he neither had wings nor any enhanced
athletic or intellectual performance.

According to the complainant, the Austria-based
firm deliberately misled unsuspecting customers
to spend millions of pounds on the premium drink
in the hope of gaining an edge on their
competitors.

And fearful of a costly and time-consuming trial,
Red Bull was forced to settle the case out of

“Red Bull gives you wings” court, pledging to refund $10 to any US customer
who bought the drink since 2002 and agreeing to
amend future advertising.

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